As MSCO sought to develop a position in a highly saturated and crowded field of anti-aging for Oridel, MSCO identified the company’s founder and her Russian heritage (complete with knowledge of powerful ingredients  little known in the US) to propel the company’s growth. We recognize that CEO, Marina’s, personal brand, well deserved as a product creator and aesthetician for more than 20 years, would be the key differentiator separating the company from the giant corporations anonymously competing in the space.

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