When this engineering and HVA/C company came to us, their name had absolutely no brand equity. MSCO had to change that in order to differentiate them from any of the other dime-a-dozen contractors out there. So we went to work and came up with a stunning new brand architecture, redesigning their logo, uniforms, trucks and collateral. We even equipped them with a brochure outlining their technical expertise as a differentiator. This helped them separate from the crowd and earn more business.
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