Big Press for Dress Tiez
January 31, 2014
MSCO client Dress Tiez has been garnering a lot of attention lately. Maybe it's the concept of a high-end adult clothing protector, maybe it's the potential of fashion change it brings, but it's all good press as far as we're concerned!
Click on the publication to find out what they're saying
And check out this radio interview with The Dinner Party Download.
Dress Tiez are certainly getting a reaction! Of course, will this translate to more sales? We're definitely out to mount a PR campaign that changes the minds of some of these reporters. Who knows? Next time you're out to dinner, you might see a table or two with these fashionable accessories.
And if you'd like your own, order it here.
MSCO Client SnapHappy Launches New App
January 28, 2014
Recently launched, Go SnapHappy is a mobile app that enables you to transform photos into cuddly throw blankets, pillows, iPhone covers and more. It’s currently available in iTunes and coming soon to Google Play. MSCO has been instrumental in creating the branding for this new company, including trademarking the name "SnapHappy."
Mark Stevens Quoted by Inc Magazine
January 27, 2014
Known for more than just marketing, Mark Stevens appears in yet another article on business management and leadership.
Published in February's Inc Magazine, Mark Stevens sound advice appears in an article entitled The Lost Leadership Art of Tough Love. Mark goes on to explain what makes him the boss of his business, like so many CEOs long ago used to be.
"You can't be soft in a tough world. You'll never make it," Mark says as he explains the impetus for his steady hand at the wheel here at MSCO.
To read the entire article, visit Inc's website.
Sol Providers Launch New Website
January 24, 2014
MSCO client Sol Providers, formerly Vanguard Energy, has officially launched its new website.
The solar energy company has been working with MSCO on a rebranding effort and is now unveiling the new brand for the first time to the public. Over the course of the next several months, Vanguard will be phased out in favor of the new Sol Providers name, including branding on trucks, shirts and media.
The next stage of this campaign will consist of a media blitz in Albany, NY and Hartford, CT. This is scheduled to start at the beginning of March.
For more information on Sol Providers, visit their new website www.solproviders.com.
Keller-Williams' "60-Day Lou" to Make TV Debut
January 22, 2014
Northern Westchester Keller-Williams agent Lou Cardillo and The Lou Cardillo Group will be making their local TV commercial debut in February.
As a client of MSCO, Lou and his account team created the character "60-Day Lou," who guarnatees your home will be sold in 60 days or he'll buy it himself. Then, MSCO wrote and recorded a TV commercial which will begin local airplay in February in northern Westchester and Putnam Counties.
Take a look at the new commercial before it's release here: