Mark Stevens Featured in eHow Small Business Series
January 20, 2014
MSCO CEO Mark Stevens appears in a new eHow series providing small business owners tips on how to run their business more effectively.
Among the topics Mark chooses to discuss are negotiation, differentiation, corporate organization, sales and decision making processes. As a management consultant and author of books such as "Your Management Sucks," Mark's advice could go a long way in helping small businesses everywhere grow in a stagnant economy.
A division of Demand Media, eHow is well known for their video tutorial series. Mark is the latest expert to lend his wisdom to their catalog.
The entire series of War Room Sessions from Mark Stevens can be viewed here.
Mars Drinks Selects MSCO for New Project
January 13, 2014
MARS Drinks, a division of MARS Incorporated, has selected MSCO as their agency for a new PR assignment. While still in its formative stages, this project will focus on the brand's sustainability. More details will avail themselves as the campaign develops.
MSCO worked with MARS Drinks last summer to launch a brand new product, STEEL HORSE Coffee, the only beverage to combine pure robust coffee with 150 mg of cocoa flavanols, a compound MARS Drinks' clinical studies show can help support a healthy circulation.
Through a multifaceted campaign, including PR, website development, social media management, content creation, direct mail and street activations, MSCO produced more than 10 times the number of leads it had projected.
About MARS Drinks:
The MARS Drinks objective is “delivering the best tasting hassle-free drinks you’ll ever get in the office.” Our ALTERRA ® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer brands are part of the Mars, Incorporated family of brands which include some of the world’s most loved brands such as M&M’s®, Snickers®, Uncle Ben’s®, Juicy Fruit®, and Skittles®. MARS Drinks is dedicated to providing refreshment solutions for the office environment and provides more than a billion drinks to more than 35,000 businesses each year. MARS Drinks believes that office environments should help diverse individuals engage with one another and have a better life at work. By offering the MARS Drinks Single Serve system, companies encourage worker productivity and engagement by providing a place to connect, educate, motivate, and debate. Find MARS Drinks online at www.marsdrinks.com.
Success.com…How To: Build a Premium Brand
October 11, 2013
Establish a premium business with these concepts.
- See more at: http://success.com/article/how-to-build-a-premium-brand
Panelists Weigh in on New K-Mart Commercial
August 19, 2013
A new K-Mart commercial showing a couple of middle schoolers rapping about their clothing and accessories has met some controversy after some say it is racist for profiling the kids in the video.
Comedian/host Paul Mecurio, mom blogger Karen Taylor Bass and marketing pro and author Mark Stevens chime in on the controversy.
Have New York media gone too far with Weiner coverage?
July 29, 2013
MSCO CEO and author of the book "Your Marketing Sucks" weighs in on the coverage of Anthony Weiner by New York media.
Link to original story - http://pix11.com/2013/07/26/has-new-york-media-gone-too-far-with-weiner-coverage/#axzz2a8zxXxho