Mark Stevens Company - Westchester NY Marketing and PR Firm

Blog

A blog of all sections with no images

Integrated Marketing

MSCO's Approach to Integrated Marketing Often business people consider integrated advertising to be simply ensuring that ads are running in print, broadcast and online simultaneously. However, MSCO will help you look at your entire business to ensure that the company is trained, ready and willing to support your marketing efforts to the maximum effect. This leads to MSCO creating Marketing Dashboards for clients, or assisting in training call center or field personnel. Of course MSCO will bring all of our experience, capabilities and know-how to create and execute the most effective (both in cost and results) campaign for you. That will include coordinating advertising, public relations, broadcast, print, online, call centers and front line sales and support personnel. Integrated Marketing Products & Services * Evaluation of marketing affects upon the business * Advertising * Radio / TV * Print * Outdoor * Online * Blogging * Social Networking * Guerilla Marketing * Marketing Testing * Copywriting * Measurement * Marketing Statistics

Public Relations

MSCO's Approach to Public Relations & Events

MSCO Public Relations specializes in the execution of strategic, results-driven public relations campaigns on behalf of a diverse array of products, services, companies and individuals.

Led by highly experienced public relations professionals, we conduct campaigns to promote awareness of, create demand for, and promote products and services, corporate, small business, financial services, real estate, food, lifestyle, publishing and more.

We conduct outreach campaigns to national and local market media, across print, broadcast and online formats, and have placed stories for our clients in such esteemed media outlets as: The New York Times, The Wall Street Journal, USA Today, The New York Post, Time, Newsweek, Business Week, Inc., Entrepreneur, Forbes, Fortune Small Business, National Public Radio, MSNBC, Fox News Channel, NBC-TV, ABC-TV, CBS-TV, CNBC, E!, and countless Web sites.

Public Relations Products & Services

Public Relations / Media Relations
Consumer, Corporate & B2B
Brand Positioning
Strategic Counsel
Message Development
Thought Leadership
Product Development
Promotional Events
Trade Show Support
Editorial Services
Speaking Opportunities
Media Training

Internet Marketing

MSCO's Approach to Internet Strategy

There are thousands of web design, SEO, online this and online that companies that can execute your web tactics. However, to pull ahead of your competition and gain the advantage you need to move strategically, not tactically. What are the best Web 2.0 technologies that you can employ to better engage your clients?. What web sites should you be watching to handle damage control, and where should you respond to any threats immediately? How do you measure your online spending, what is your CPA (Cost Per Acquisition)?

Do you need a blog? Most likely yes, but are you and your organization prepared to create a blog that is going to be effective? What blog strategies and technologies will best suit your needs and goals? Should you have an e-store or is there a more effective long term strategy for servicing your clients online?

Internet Strategies Products & Services

5 step process for Internet Strategies and Tactics Strategy Scope Structure Skeleton Surface
Analytics & ROI Measuring ROI and CPA Google Analytics Click Tracks
Webvertising Pay Per Click / Search Engine Marketing Banners Search Engine Optimization
Blogging
Other Web 2.0 Tactics

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Creative Services

MSCO's Approach to Integrated Marketing

Effective design goes beyond creating aesthetically pleasing visuals or entertaining campaigns. It is the tangible, final realization of your brand. MSCO's design process is highly focused on the ROI goals of a project. Our designers and copywriters are constant participants in the strategic development process. The close integration of all elements from the beginning serves to ensure that your company's goals are reached.