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MSCO Marketing

At MSCO, Marketing means ROI. All other marketing is akin to throwing dollar bills out the window. We are driven, strategic, creative and most importantly, entrepreneurial. Our capabilities include:

  • Branding
  • Advertising
  • Internet Marketing
  • Public Relations
  • Web site development
  • Market Research

 

We do not simply execute the functions of Public Relations, Web Design, Internet Marketing, etc.; we find new ways to drive value into your business, to expand it beyond its current borders, to leverage your assets, to identify new opportunities and cultivate them.

Most client relationships begin with a Retreat; a full-day war room session designed to identify obstacles to growth and develop a custom blueprint for exponential success.

Contact us to discuss how MSCO can move your company forward: 914-251-1500.

The MSCO Marketing Retreat

The MSCO Marketing Retreat is an intensive analysis of business opportunities and challenges with a focus on finding new paths to growth. During the course of the retreat, we will discuss:

  • Is the business growing? Is it growing fast enough?
  • What obstacles are impeding growth? How will you achieve scalable growth?
  • Is the company’s marketing generating a measurable and significant ROI
  • Does your business have an identifiable brand? Do you live up to the brand promise?
  • Is there a strong connectivity between the sales and marketing teams?
  • Does the company have loyal customers? Does it deserve to?
  • Do you have a 'Killer App' and a Killer Offer?
  • Do you know how to 'romance' customers?
  • Are there significant organizational issues standing in the way of growth?

 

The MSCO Marketing Retreat is facilitated by Mark Stevens and experienced MSCO professionals who uncover barriers to growth and deploy a strategic, ROI-based marketing plan to fuel profitable business expansion.

    "I really appreciate your willingness to work with me. The time I was able to spend with     you will be a turning point in my life. Thank you."
        -Joseph Graves, Capital Management

Mark Live: 30-Minute, No-Holds-Barred Consultation by Phone

Do you have a business issue or problem that you'd like to discuss with business expert, Mark Stevens? If so, get ready for an eye-opening, no-holds-barred conversation that will steer your business in the right direction.

For half an hour you will have Mark's undivided attention as he candidly tells it like it is. You may not like everything you hear, but his expert advice may be precisely what you need to take action and move your business to a new level.

To schedule a marketing success program with MSCO, call our office 914-251-1500 or email Linda Parry.

 
Retreats PDF Print E-mail
 
360 Customer Experience PDF Print E-mail

 

The 360-Degree Customer Experience

 

Building your business around members and clients, (instead of the standard transactional view of serving customer), means that you and your team will:
 

The Old Way

Vs.

Invisible Selling

Respond to their needs

vs.

Anticipate their needs

Satisfy them

vs.

Thrill them

Give them everything they expect

vs.

Surprise them with gestures                  

Give them access to assets of care

vs.

Wrap them in a cocoon

 

Be satisfied if they like you

vs.

Make certain they fall In love

Close a Sale

vs.

Offer them a lifetime of unique experiences and

Values

Be willing to take their next order

vs.

Commit to them

 

 
Retreat Agenda PDF Print E-mail

The agenda for the two-day program is as follows:

Day One

 

9:00 am            Overview of the Faith-Based Process

9:30 am            Pillar 1: Customers Want to be Treated Like Family

10:30 am          Application to Yourself through 360-Degree Customer Loyalty & Cross Sell

11:30 am          15 Minute Break

11:45 am          Pillar 2: Customers Want More Than a 100% Guarantee

1:15 pm            Lunch

2:15 pm            Group Discussion: Closing Horror Stories

3:00 pm            Pillar 3: People Buy Trust Before They Buy Products

4:15 pm            15 Minute Break

4:30 pm            Group Discussion: Creating Customers For Life

5:30 pm            End of Day One

 

Day Two

 

9:00 am            15 Minute Recap of Day One

9:15 am            Pillar 4: It’s Not The Product That Sells, It's The Provider

10:00 am          Role Play Provider Techniques

11:15 am          15 Minute Break

11:30 am          Pillar 5: Customers Want an Offer they Can't Refuse

1:00 pm            Lunch

2:00 pm            Q&A, Group Discussion, Next Steps

3:00 pm            Session Ends

 

To prepare for The Retreat:

  1. Read God Is A Salesman.
  2. Review your company's current sales and customer service practices.    
  3. Ask you managers and a cross-section of rank and file employees if your business is focused on transactions or relationships.
  4. Ask a cross section of customers if the have faith in your business, your people and why.
  5.  Envision how you would like to change your company to make it The Standard for customer service and satisfaction.  

 

 
The Key Pillars of God Is A Salesman PDF Print E-mail

Key Pillars

It’s time to transform yourself. Our innovative sales training program is based on five key pillars:
  • Customers want to be treated like family
  • It’s not the product that sells, it’s the provider
  • People buy trust before they buy products
  • A 100% guarantee is more than making the customer whole
  • Customers flock to an offer they can’t refuse

Our mission and our expertise are to guide you in practicing these pillars.... in incorporating them into your selling approach. And most important, in significantly increasing your close rate. You’ll quickly realize that it’s not about religion. It’s about business. But what you’ll learn from God, and the great religions who have celebrated Him, is how to capture and retain 6 BILLION believers – customers – for life. Let’s get started.

 
Customer Satisfaction Retreat PDF Print E-mail

Business And The Power of Faith:

A Catalyst for Achieving Breakthrough Customer Satisfaction

    A Cultural Transformation Retreat

 

The true measure of customer satisfaction is whether a customer remains loyal - for life. The problem is that most customers don't remain loyal. They stop buying products or services from your company. But why? Unfortunately, most company surveys fail to pinpoint the problem because they ask customers superficial questions, such as:

  •  Do you like our products/services?
  •  Will you buy our products/services again?
  •  Will you refer our products/services to a friend?

However, the only question that you should be asking your customers is whether they have FAITH in you, your people and your brand. By faith we mean having a comfort level that the company is fully committed to the people it serves.

Business And The Power of Faith is a cultural transformation retreat that will provide senior management with a philosophy and powerful methodology to achieve breakthrough customer satisfaction. It is based on faith, trust and guarantees that can propel sustainable business growth through cultivating long-term familial relationships.

The two-day retreat will look at how and why over FIVE BILLION people around the world believe in a God without any empirical evidence that He exists. Without elevator speeches, sales catalogs or product samples, the great religions have captured and retained billions of loyal worshippers - customers for life. These practices are the catalysts for business growth.

Business And The Power of Faith will focus on five key principles that, once implemented, will transform internal teams at every level into family members and advocates for life. This faith-based philosophy will then radiate out to your customer base and enable the company to create powerful life-long relationships.

The five key principles include:

  • Customers and employees want to be treated like family
  • It's not the product that sells, it's the provider
  • People buy trust before they buy products
  • A 100% guarantee is more than making the customer whole
  • Customers flock to an offer they can't refuse

The Retreat will guide senior management and your teams on leading a fundamental change in the way business is conducted, from an emphasis on transactions to a total immersion in building relationships. In creating the greatest competitive advantage that your company can unleash: prompting customers to have FAITH in your business. Your people. Your products. And your services.

True change must begin with the team's philosophy, its psychology, its recognition that customers are human beings who want to have faith in your business. They want to believe that you are truly committed to them. And that they have a familial relationship with your company. They need to do more than like your products and services; they need to believe in your brand.

By breeding an internal culture focused on true customer satisfaction, your company will be unified in its strategy, processes and execution at every level. The Business And The Power of Faith methodology will serve as the backbone to scalable and exponential business growth.

 
Review the Retreat Agenda and Preparation 

"I'd like to congratulate and thank you on your excellent speech in Berlin last week during our customer event ASCENT. ...a lot of people were wondering what this title meant. But you were fully right when you said so many people follow "any God" without ever having seen him... You perfectly showed this in the 5 topics you presented. End of the day when it comes to the relationship between us and a client - the basis is trust. Thanks again and Regards from Munich."

Rolf Unterberger
Siemens AG
Siemens IT Solutions and Services

 
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