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The 360-Degree Customer Experience
Building your business around members and
clients, (instead of the standard transactional view of serving customer),
means that you and your team will:
The Old Way
|
Vs.
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Invisible Selling
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Respond to their needs
|
vs.
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Anticipate their needs
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Satisfy them
|
vs.
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Thrill them
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Give them
everything they expect
|
vs.
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Surprise them with
gestures
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Give them access
to assets of care
|
vs.
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Wrap them in a cocoon
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Be satisfied if they like you
|
vs.
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Make certain they fall In love
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Close a Sale
|
vs.
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Offer them a lifetime of unique experiences
and
Values
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Be willing to take their next order
|
vs.
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Commit to them
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