The Scoop @ MSCO

TV And Radio Advertising for TF Andrew

Assisting with TV and radio advertising for one of our clients is exciting for all of us on the team here at MSCO. Our client, TF Andrew, a tri-state leader in luxury flooring options for over 30 years, is launching a major cable network television campaign. This campaign is running in conjunction with Carpet One retailers. They are offering huge discounts on popular brands with their enticing Don’t Do It Yourself sale. Check out the fun spot on our YouTube channel here.

Cablevision and Verizon FiOS customers in Westchester County should keep an eye out for the spot over the next few weeks. The commercial will air on USA, HGTV, Comedy Central, AMC, CNN and News 12, among other networks.

And if that isn’t big enough news for you, they’re also launching a new radio campaign this month. By utilizing both TV and radio advertising, they’re sure to see some major results in the upcoming weeks. MSCO will, of course, be there to help track and analyze all of the leads that come from all of our TV and radio advertising efforts.

This will be TF Andrew’s very first time working with 100.7 WHUD, the Hudson Valley’s leading radio station. We are all anxious to see how well TF performs on this station. This month’s commercials will be focusing on the Don’t Do It Yourself campaign, as seen in the commercial above. Next month, the focus will shift to a home improvement contest that we’re working on. We’ll keep you updated on the details for that as they develop. Head over to TF Andrew’s blog to listed to this month’s radio spot, and let us know what you think in the comments below!

We absolutely love seeing our clients succeed. It’s times like this, when we’re simultaneously working on both TV and radio advertising for one of our clients, that we know we’re making a difference to their business.

For more information on TF Andrew, click through to their website. Check back here for updates on all of our clients.

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Small Business Consulting That Wins Awards

At MSCO, we do a lot of small business consulting. Over the last two decades, we have seen our results come through in a number of different ways. Oftentimes, we see a measurable growth in the business itself or its revenues, an explosion on social media, an influx of new clients and customers, or something like a successful launch of a new line of products or a seamless rebranding of an established company. Sometimes, however, we are able to see results in different (and much more public) ways.

Tonight is Westfair’s Family Owned Business Awards, and we’re proud to announce that one of our very own clients, T.F. Andrew, is being honored as one of the twenty award winners. As part of our small business consulting strategy, we nominated T.F. Andrew and helped them write their submission. They ran against more than sixty other small businesses in the area, and they were selected (by leaders in their respective fields) as one of the very best in Westchester and Fairfield counties. The ceremony is being held tonight in White Plains where Stew Leonard Jr. will be the keynote speaker.

award1
Read more about the awards here.

With our small business consulting and guidance, we have helped transform T.F. Andrew into the award winning, sophisticated brand that it is today. They truly are the area’s destination for luxury flooring products. Find out more about T.F. Andrew and see some of our rebranding work by visiting their website at www.TFAndrew.com.

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Local Radio Spot Proves Effective for MSCO

Local radio advertising has become a staple of our personal advertising strategy. Throughout the years, we’ve had multiple different spots on various stations in the New York City Metro area. This has allowed us to analyze and study our results from each test. By running ads during different day parts, on different days, on different stations, and with different messaging, we are able to examine our traffic and compare the results against each other to see what truly works best for us.

Our company has been around for over 20 years, so we have a little bit of an advantage when it comes to knowing who our clients are, what they want to hear from an ad, and when they want to hear it. However, we wouldn’t have this knowledge if we didn’t actually test the market and actively analyze our results. That being said, it’s extremely important for local radio advertising to be consistent. There’s nothing worse (especially for a marketer) than starting a campaign on local radio that has a lot of promise and then giving up before you really have a chance to see the results. With radio, you want to make sure you’re reaching the audience multiple times so they have a chance to really hear what you’re trying to say.

I’m sure you’ve heard one or two variations of our spots over time, but have you heard our newest addition? Click the link below to hear our latest local radio ad where Mark sits down and explains just a few of the things that we can do for your company or business at MSCO.

YOUR MARKETING SUCKS INTERVIEW

This unique interview format typically works really well on the radio, and our adaptation is proving to be highly effective (as you may have guessed from our previous post).

For more news and insights, be sure to check us out on Facebook, Twitter, and LinkedIn.

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New Clients Join MSCO in the New Year

The new year is starting off great for MSCO. We have been keeping busy with a slew of new clients over the past few months. Having the opportunity to work with so many unique clients allows us to keep our minds sharp and our ideas flowing.

Here’s a quick look at some of the latest brands to join our MSCO family:

New Clients:

     Night Food is a perfectly formulated, no guilt treat for night time snacking.

     Hoike Technologies is an experienced company in the cyber security field.

     Jersey Rehab is a pain management healthcare center.

     Platinum General Services is a full service retail and commercial general services and construction company.

     Modern Pet is a Bay Terrace pet store for high end food and luxury pet fashion.

     Blue Sky Classic Cars is a company that restores classic cars to their original condition.

     Stair Builders is a luxury stair and rail system building company.

     List Cleaners is a leader in cleaning/merge & purge of mailing lists, ensuring your list is accurate and up-to-date.

     India TV is a US based media company providing news and entertainment to the US Indian community.

     Brothers Supply is a leader in the sales and serving of HVAC equipment in the NY metro area.

     Bartenders Inc. sends their experienced bartenders to your location to work private events and parties.

     SI2, based in Austin, is the silicon chip standards organization for the world.

     A Dignified Life serves as a resource/research tool for those going through difficult lifestyle transitions.

We’ll keep you posted on our new clients as our relationships develop and we truly begin to build these new clients into brands.

For more MSCO news and updates, follow Mark on Twitter and like us on

Facebook.


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Bronx PR Success for Stevan Lynn

Earlier this week, we achieved a notable Bronx PR success for our client, Stevan Lynn of Deeds Driven Dads. Local station, News 12 featured a story on their television program and website. Links were also shared via News 12’s social media, on their Facebook and Twitter pages.

Click here to see the full video and read the article.

If you’re not familiar with this client, Stevan Lynn is the face behind Deeds Driven Dads. A  devoted father of two, has dedicated his life to helping Bronx fathers accomplish the greatest role in their lives – being a father. He works with fathers that want to be there for their son or daughter but don’t necessarily know what to do. He teaches them the value of being a good father and being financially stable.

Coach Lynn, as he’s known by most, assists New York fathers with job searching & job applying, housing situations, and child support. He also makes sure that fathers know how to prepare meals and understand the importance of staying fit. Stevan is willing to help with essentially anything a struggling father may need. Above everything else, he wants to make a difference in this world.

We have created Coach Lynn’s brand, Deeds Driven Dads and are helping him get his message out there through social media and public relations initiatives. 

Head to www.DeedsDrivenDads.com for more information on the brand and Coach Lynn’s mission.

This Bronx PR hit is yet another public relations success story for MSCO. Stay tuned for more!

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