The Scoop @ MSCO

New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

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New Designer Adds Fresh Talent to MSCO

Allow me to officially introduce you to the newest addition to the MSCO family, Annie Dunning.

Annie interned with us last summer and made such a huge impression on the entire team that we just couldn’t let her get away. She astounded us with her natural ability to effortlessly translate her ideas into beautiful logos, websites, and package designs. After her summer at MSCO, she returned to Binghamton University in upstate New York. There, she completed her double major in Graphic Design and Economics while still finding time to complete projects for us on the side.

For as long as she can remember, she’s been drawn to the world of art and design. With a particular passion for typography and lettering as well as brand building and logo design, it’s safe to say that she’s found the perfect place to launch her career.

Outside of the office, Annie explores the world around her by discovering new music and traveling whenever she gets the chance. She stays active with things like soccer and spending as much time playing with puppies as she can. She also has a profound love of drinking… milkshakes.

We’re looking forward to watching Annie continue to grow as she truly finds herself as a designer here at MSCO.

See Annie’s professional portfolio at www.behance.net/Annie_Dunning.

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Trade Show Marketing Execution & Success

Trade show marketing can be one of the most successful forms of marketing, but only if it is executed correctly. This execution goes far beyond the show itself – there needs to be a pre show and post show plan as well. At MSCO, our trade show marketing campaigns start the moment we begin entertaining the idea of attending a trade show or conference. That’s why we have so many trade show marketing success stories, our latest being the INTX show for our client US India Media.

For all clients, we start with extensive research into all show options. We know that this is a big expense for a lot of companies, so we always make sure that we select the best one for your brand. We search for the best attendees, topics/themes, exhibitors, location, etc. to put your company in front of. Next, we make sure that we’re taking full advantage of every pre show opportunity that the show is offering. This can include emailing the attendees, setting up meetings, writing and pitching press releases, social media outreach and utilizing anything else the show has to offer. We design amazing booths that are sure to catch everyone’s eye.

While we’re at the show, we help our clients with everything from booth set up and tear down. We do all that we can to drive traffic into our booth, and we definitely know how to work a room. After the show, we assist with all follow up initiatives. We send emails and make calls to everyone we met at the show and make sure to take advantage of any other post show services that the show has to offer. We truly provide full service trade show marketing.

During the first week of May, Patrick and I attended the INTX (the Internet and Television Expo) in Chicago with our client, US India Media. We worked hand-in-hand with both our client and the show to ensure that we saw success. One of the things I love most about attending a show is that you never know what to expect. Because of our attention to detail throughout the entire process, we came back with a stack of business cards full of potential leads, a handful of partnership opportunities and a meeting with a large company interested in acquiring our client’s company! As I said to begin with, trade show marketing really can be one of the most successful forms of marketing. Let us show you how it’s done!

Trade Show Marketing
Samuel Easo and Jade Goodman at the INTX Show in Chicago.
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Marketing Services Attract New Clients

Our marketing services have recently attracted a few new companies that have joined our MSCO family. With the addition of these great businesses, we are now actively working with nearly fifty different clients, and we’re still growing! During the summer, we expect to continue the same growth we’ve seen over the last few months. Because of this, we’re looking to hire a new Account Executive and a group of marketing interns. We’re also going to be bringing a new designer in, so stay tuned for more details on that!

The reason we’re able to expand internally is because we offer such a large range of marketing services and  have so many new companies working with us. Joining the ranks of our beloved clients are Trion, Pet Costume Center, Just Shades, Fantasy Sports 4 U and Mishu Designs. These new clients are quite different, but both offer a whole world of possibilities for our team.

Trion has changed the way employers buy and manage employee benefits, helping hundreds of companies reduce costs and maximize the value of their health, life, disability and voluntary programs. We’re ready to change the way that the world perceives Trion. We’ll give Trion a complete brand makeover featuring many of our marketing services. We’ll have a hand in everything from design aspects to the actual messaging itself.

Pet Costume Center does exactly what you’d expect from the name. It’s an amazing online store where you can buy just about any item of clothing or accessory for your dog or cat. Pet Costume Center has it all. From costumes, sweaters and pajamas to hats, tutus and wigs, you’ll be able to find nearly anything on their site. We will be rebranding their company, giving them a new name and logo along with a fresh new take on their messaging.

Just Shades is another brand that is true to its name. Here, you can find one of the largest selections of both custom and ready made lampshades. They can create shades for you in essentially any size or shape that you need. We will work with Just Shades to revamp their image and showcase their expertise in the lampshade industry.

Fantasy Sports 4 U is an online fantasy sports league. Here, you can participate in fantasy leagues for all of your favorite sports – football, baseball, golf, hockey and basketball. We’ll work with Fantasy Sports 4 U to set them apart from their competitors.

Mishu Designs has also just signed up for our marketing services. This is a company that sells various unique gifts for all ages. We are taking a different approach with this client, focusing on branding and marketing their best-selling item.

In addition to updates on the growth of our clients’ businesses, you can also expect to hear about all of our new adventures as we continue to grow our business and marketing services. 

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Making Sense of Internet Marketing Services in 2015

The Internet Marketing Services Tree of Wonder
This post about internet marketing services is a few months late. Or early. Or perfectly timed. It’s hard to tell since the playing field shifts every day. Still, in the fast paced world of internet and social media marketing, you have to try and get your bearings every now and then to see what’s valuable, what’s worthless and what’s underrated. 

How do you make sense of the dozens of options when it comes to internet marketing? Experience. We’ve tried many different approaches for hundreds of clients over the years, all with different results, that have formulated our approach to internet marketing services. Testing digital media is really the only way you can come back with any valid conclusions on how effective they can be.

And who knows? In a few weeks this post might even be outdated. But for now, here’s a look at some of the ways we suggest, manage and track internet marketing services for our clients.

Facebook Advertising

If you’ve been on the internet at any point since 2008, you probably know what Facebook is. But behind all the memes, food pictures and cat videos there’s a wonderful world available to marketers. This isn’t your older brother’s social media advertising. Facebook has really developed into a robust platform for a lot of our clients. And that begins with the ad targeting capabilities.

When you update your profile or post something or share a link on Facebook, that becomes a piece of data their algorithms can use to classify you as an ad target. With all the information people have given to Facebook over the years, they can offer pinpoint targeting to different demographics, ages, professions, interests, purchase intents, household makeup, income, marital status and even more. Whatever target you can dream up as a marketing professional, you can find that person through Facebook advertising.

The power of Facebook doesn’t end there. Their advertising units are also novel. When you do Facebook advertising right, your ad appears in your customer’s news feed, the place where all the information from friends is aggregated. For many people, this is where they spend most of their time on the internet. You can’t reach this person any other way. Plus, when they’re scrolling through their feed, they’re receptive to new content. If you as an advertiser have valuable content to share with this person, they’ll be receptive to your ad. We’ve seen it work exactly like this for our client Dream Wheels Classic Cars, driving multiple clients each day. Their ads even have dozens of “likes” on them. When was the last time someone liked your ads?

Google AdWords

Every time you perform a Google search, there are two kinds of results that populate. The first is organic search results, essentially what the robots at Google think you want when you type in your search terms. Getting to the top of this list takes what experts call SEO, or search engine optimization, and it can take a long time with a lot of work. But there’s a way to cut that in half: pay to have your results appear first. That’s how AdWords works.

AdWords is an auction on search terms where advertisers bid on how much each click is worth to them. The highest bidder gets to the top of search results when someone searches for that term. (I should say that it’s based on a “Quality Score” that takes many things into account including relevancy; high bids are just part of the equation, but an important part.) These are marked as ads, but still get a lot of traffic. You only pay when someone clicks the ad, and internet marketing experts like us can get bargain rates on those clicks.

When you do it right, AdWords can be one of the most effective ways of introducing people to your brand. That’s why our account team has gone the extra lengths to become Google Partner certified, meaning our agency has met certain criteria for performance and education that make us fluent in AdWords. Having done that, we’ve seen excellent results on lead generation campaigns recently, finding the most affordable search terms that yield the best results. This is definitely something you want to consider when looking at internet marketing services.

Digital Remarketing Ads

Ever go to a website and then see ads for that website on other websites as you continue browsing? There’s a name for that. It’s called “remarketing” and it’s one of the most effective forms of digital advertising. Basically, remarketing works by using a tracking cookie to continue serving ads once a customer navigates away from a client’s website. 

One of the things we like about these internet marketing services is how it puts your brand everywhere. The customer may have heard a radio ad about you or found your business some other way like a trade show and gone to your website for more information. Undecided on your value, they go elsewhere on the internet. Then they see your ads on a website like Yahoo or Huffington Post and suddenly you’re much more credible. 

Another advantage is how following your prospective customer around with ads doesn’t let them forget about the problem. One remarketing campaign we did for Rug Renovating followed people who visited certain pages on their website with a message that their rugs aren’t getting any cleaner. We experienced a higher click through rate (percentage of people who click on an ad) than with any other service we tried. Putting that immediacy front and center, nagging them if you will, led to more conversions. And since remarketing is one of the more affordable internet marketing services we manage, it’s a smart decision for many clients.

Which Internet Marketing Services Are Right For You?

The fact is, our approach evolves every day. As we get new information, data and results, we optimize for the best outcomes for the lowest cost. That’s what smart marketing is about, digital or traditional. It might make sense for your business to avoid all three of the above listed internet marketing services and go in a completely different direction. We have clients like that. It all depends on what your business’ growth goals are.

Furthermore, these are just three of the more popular and effective internet marketing services we’re using right now, but as new technologies develop and new platforms become widely available, we can add or subtract from this list and refine our approach. But as of right now in 2015, these three tools have produced excellent results for many of our clients. But ask me again this time next year and you might get a completely different answer. Read More