The Scoop @ MSCO

Happy Thanksgiving!

We just wanted to take a moment to wish you a happy Thanksgiving.

We’re all so thankful that we get to do what we love. Every day, we have the chance to make a huge difference in our clients’ lives. Sure, sometimes we end up spending hours working on the best way to phrase a simple paragraph or tweaking a design so that it’s just right, but we wouldn’t change it for the world because we know that it makes the difference.

We’re also thankful for the amazing clients that we get to work with. Working in a marketing firm like ours, we see everything from standard services to crazy products (and everything in between!). We’re constantly learning and growing from our wide variety of clients. I find myself becoming an expert in things that I didn’t even know existed before I began working here.

Finally, we are thankful for the wonderful team that we have here at MSCO. We’re actually more like a family than a team. I, personally, know that there are days that would be nearly impossible to get through without my MSCO family, so for that, I am very thankful.

Happy Thanksgiving from MSCO! We hope you enjoy the time spent with your loved ones this season.

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New MSCO Clients!

We have been extremely busy these past few weeks, thanks, in part, to some of these great new clients that we are now working with.

Click through to their current sites to see where they started, and stay tuned for more information on these clients and more!

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Mark Stevens IRC Global Conference

Last month, we told you that MSCO CEO, Mark Stevens, was invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners.

Mark presented at the IRC Global Annual Conference on October 1st, 2015. Mark’s presentation was about Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark kept the audience engaged with a few real-life examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee.

Even though this conference was not open to the public, we wanted to give you a glimpse at Mark’s presentation. See below for some images from the IRC Global Conference.

For more Mark, connect with him on LinkedIn!

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MSCO Promotions!

We are so happy to announce two new promotions within our company.

Graphic designer, Patrick Johnson, has only been with us for about seven months, but he’s already grown more than we could have ever imagined. Help us congratulate him on his new position, Account Executive, at MSCO. Patrick is now managing clients while still designing for some of them. His willingness to try and ability to succeed at new things has allowed this amazing transformation to happen in such a short time.

In addition to that wonderful news, we also have a new member of our management team. Jade Goodman (AKA me!), former Account Executive, has also shown tremendous growth over the last year and a half. She has risen to every challenge that has come her way. She brings a breadth of new ideas and opportunities to both our company and our clients. We are pleased to announce that she is our new Vice President.

We are excited to watch these two exceptional employees continue to grow and shape our company for the better.

Connect with Patrick and Jade on LinkedIn.
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Guest Presentation for IRC in October

MSCO’s CEO and Founder, Mark Stevens, has been invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners. Mark will be presenting at the IRC Global Annual Conference on the afternoon of October 1st, 2015. The duration of the speaking engagement is planned to be 30 minutes including a question and answer section. For those of you who know Mark, this may prove to be a little difficult! Once he gets started on something that he’s passionate about, he could literally speak for hours without repeating himself.

The topic of this guest presentation is Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark will be discussing a few key points to help the audience understand what exactly a brand is and why the brand promise is the most important element of any brand.

Next, Mark will be taking the audience through a few examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee. With each brand, he will explain how we started and where they are today.

Finally, Mark will conclude with some specific information about the IRC brand. He will discuss important questions such as: Is it even a brand? How can IRC better serve its members through branding? He will, of course, answer these questions with his own insights and let the audience know how this can be accomplished.

Being invited to give a guest presentation is a huge honor, and we’re so proud of Mark. His accomplishments open so many doors for MSCO and allow us to grow as a company along with him.

More details about the event: This conference is not open to the public because it is an internal event for the members of IRC. It is the global conference organized for the IRC delegates coming from 45 different countries and 6 continents to share their know-how and best practices. It is also a networking event between delegates and the external guest speakers.

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