Unconventional Thinking

Behind the Scenes at the Heatwave Commercial Shoot

04/11/14 Posted in Advertising, Branding, Heatwave, MSCO News, Marketing, Marvelous Marketing, TV Commercials, Tommy Jay

Commercial Shoot for Heatwave Pest Control

Coming to a cable TV channel near you, HeatWave Pest Control! Yesterday, MSCO had the privilege of working with them to shoot their first TV commercial. The spot expounds on the benefits of their heat treatment for removing bedbugs from your home, said to be a safer alternative to harsh chemicals. Heatwave also makes use of canine detection to sniff out bedbugs where they live, something also highlighted in the spot.

In producing the spot, MSCO worked with Lisa Marie Latino of the venerable Long Shot Productions. We’re looking forward to seeing the end result of her direction and vision, and 5 hours of footage condensed into a :30 second spot. Continue Reading »

Mark Stevens Honored to Judge “Stevie” Awards

04/07/14 Posted in Advertising, Branding, Business, Entrepreneur, MSCO News, Management, Mark Stevens, Marketing, Public Relations, Small Business

What better authority on what makes a business great? MSCO founder and CEO Mark Stevens will be on hand to judge the 12th annual American Business Awards, also known as the “Stevies.”

Coincidentally not named after Mark, the Stevie Awards recognize the best in business from around the country. Entrants are judged in many categories, including customer service, human resources, marketing and management. Awards are presented at the annual banquet in June. Past winners include Apple, Heineken, Rodan + Fields and Northwestern Mutual

Mark’s selection as a judge in this year’s awards comes as Your Marketing Sucks prepares to turn 10. In fact, an updated version of this bestseller will be available later in the year. Additionally, Mark is taking his unique brand of business advice to the airwaves with a weekly podcast soon. Details on both of these new YMS channels will be coming as they develop.

To learn more about the Stevies, visit their website. And if you think you had a magnificent business this year and have what it takes to win, enter your own company here. Deadline is April 23, so time’s running out on your submission!

Opus Group Pension Resource for US News

04/04/14 Posted in Branding, Business, MSCO News, Marketing, News, Opus Group, Public Relations

More press hits for MSCO clients! Greg Gallo, founder of New Jersey wealth management firm The Opus Group, has been cited as an authority on pensions by US News & World Report. This comes on the heels of the launch of Opus Group’s “Virtual Pension” campaign.

In the article, Gallo laments the current retirement funding system, exposure to market risk and potential for millions of Americans to lose their entire savings in another market crash. This actually makes a great case for Opus Group new Virtual Pension product, which takes much of the guess work out of retirement planning. Gallo and his associates’ goal is to get every one of their investors into the “Retirement Green Zone.” MSCO anticipates securing even more press for this new package as we roll it out across the country.

What’s the Buzz on Carl Icahn? Ask Mark Stevens

04/02/14 Posted in Books, Business, Entrepreneur, MSCO News, Mark Stevens, News, Public Relations

Twenty-billion dollar man Carl Icahn has been in the news a lot recently. Whether it be about Oshkosh or Dell or Apple, the man knows how to work the Market.

Buzzfeed journalist Mariah Summers did just that in her latest article about Icahn, which goes into what happens to companies that don’t take Carl’s advice. MSCO CEO and author of King Icahn: Biography of a Renegade Capitalist Mark Stevens is quoted talking about Icahn’s effect on share value in relation to how he works saying:

“[Shareholders] have benefited overall, because he’s been the rising tide that lifted all boats,” said Mark Stevens, CEO of marketing consultancy MSCO, who wrote a 1993 biography of Icahn after shadowing him for months. “Shareholders tend to benefit in tandem, so when he walked away enriched, so did the shareholders.”

This comes in advance of the rerelease of King Icahn scheduled for this summer with an updated and expanded look at how the renegade capitalist has fared in the last two decades since the book’s initial release. Look for more news about that at the MSCO Scoop as it develops.

MSCO Partner Rob Soniker Cited as Trusted Choice in Real Estate

03/27/14 Posted in Branding, Business, MSCO News, Public Relations, Rob Soniker

In an article posted on insurance and real estate blog TrustedChoice.com, MSCO Partner Rob Soniker is quoted as a source on real estate trends, which will no doubt make our real estate related clients happy. When asked about the advantages of working without a realtor on either side of the home buying transaction, Rob says without a realtor comes increased flexibility for both the buyer and the seller.

Read the full article here

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