The Scoop @ MSCO

Forbes Tabs Mark In Business Marketing Consulting

Mark Stevens is Forbes’ newest business marketing consulting blogger. This is the latest public relations success for MSCO following this year’s rerelease of Mark’s book Your Marketing Sucks, the business marketing consulting guide that build this agency.

Surely they noticed Mark’s business marketing consulting acumen after seeing his great success on LinkedIn earlier this month. Mark’s post, Why You Must Lie On Job Interviews And What You Must Lie About, has already surpassed 775,000 views and earned him wide recognition for his pointed critique of the hiring process. This is the type of business marketing consulting advice we give to clients on a regular basis, so it’s no wonder Forbes would want to bring someone like Mark in to offer his unconventional wisdom.

The article takes a look at Mary Barra, CEO of General Motors, and her difficulty coping with the public relations nightmare caused by product recall after product recall. Going against the conventional wisdom that this is somehow all her fault, or even that she was set up, Mark goes on to cite poor marketing as the reason she’s taking the blame. It was marketing’s fault that she hid from the situation until it became unavoidable. It was also marketing’s fault that she did not become the face of a new GM instead of the next in a long line of disappointments. Mark then offers his business marketing consulting from his own experience serving our past client Intrawest. You can read the whole thing here.

This partnership with Forbes no doubt will open doors for MSCO. Even though Mark is already a well-known commentator for Fox News, CNBC and other media outlets, Forbes adds another big name and strong credibility to our brand. Posts on Forbes should appear weekly, so be sure to check back often for Mark’s business marketing consulting column tackling the big issues all business owners and marketers face.


Read More

Local TV Advertising Begins For TF Andrew



After weeks of scripting, shooting and production, TF Andrew finally makes their TV advertising debut this week.  The above video production was shot in two parts and produced by director Stephen Kerstein, so an extra special thank you goes out to him for his work on the project.

The story driven ad differs from a lot of TV advertising, especially local cable ads, which was our goal all along. No one likes to see the owner of a business prattle on about how great his business is because of all the things he sells. The problem with that type of TV advertising is that it doesn’t speak directly to a customer’s needs and oftentimes turns out to be a waste of money for that reason. This vanity advertising is common with TF Andrew’s competitors, giving us all the more reason to but some creative effort into their TV advertising and blow away the competition.

Given the campaignable concept of “Dream Floors,” we had some fun with the ad script. In the above TV ad, partygoers notice the astounding floors in the hostess’ living room. She goes on to talk about her experience buying the new floors with TF Andrew. Then, she’s declared the queen of cocktail parties and handed a bouquet of roses (note the cameo by me as the Flower Guy). Turns out it was all a dream (dream floors!) so she wakes in the night and turns to her husband, telling him about the wonderful dream she just had about TF Andrew. He’s confused. Who is TF Andrew? Is he another man? Cut to the outro bump and scene. 

In addition to the TV advertising, MSCO is also managing digital display advertising, PPC Google AdWords, print and direct mail as part of the overall marketing strategy. This comes on the heels of an outstanding PR event for their Elmsford grand opening last week. Momentum is all headed in the right direction as we build TF Andrew into the go-to flooring destination in the area. Look for more news as the campaign develops.
Read More

TF Andrew Store in Westchester Public Relations Hit

A crowd gathers at the "bar" at TF Andrew's Westchester public relations event
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special  presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community. 

TF Andrew branded collateral next to Cottages & Gardens magazine
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens. 

TF Andrew founder Tom Fahey talking with Westchester public relations expert Cindi Cook
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week.

Read More

Controversial Post Has Mark on Top of Social Media Landscape

The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.

Mark brought this unconventional wisdom to LinkedIn yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area. 

Update: The post has now rocketed over 750,000 views on its way over a million. Read More

Video Production Begins for TF Andrew Cable Spot

TF Andrew Commercial Extras
Westchester’s premier flooring center TF Andrew has enlisted MSCO to script, produce and air its first TV commercial. We shot the first half of that commercial yesterday on location in Greenwich, CT. Special thanks to Nick and Amy for allowing us to use their house for the video production.

TF Andrew TV Commercial
This Westchester video production is just the next step in our marketing strategy for TF Andrew which includes, a new high-end branding, TV, print, internet marketing, PPC advertising and direct mail. We’re pulling out all the stops promoting their new store in Elmsford and helping them transition their New Rochelle location into the upscale showroom experience currently offered at their flagship. We’ll also be opening an outlet center for deals on designer name floors sometime in the coming months.

2014-10-02 12.01.47
With 10 actors, including extras (and a cameo by yours truly as the flower guy), it was one of MSCO’s most involving commercial scripts of late. Not a problem for director and producer Stephen Kerstein who managed the actors magnificently and got some great footage during the 8 hour video production for the :30 second commercial. If you live in Westchester, look for the spot on networks like Bravo, Food Network, HGTV, News 12 and more. And look for more coming from TF Andrew in the coming weeks and months, including a big grand opening gala Thursday October 16th at their Elmsford showroom.

Read More