The Scoop @ MSCO

Marketing Advice From CEO Mark Stevens

Marketing advice from our CEO and founder, Mark Stevens, was recently featured in a blog post on PR Newswire. This blog details “How to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips,” including some powerful insights from our very own marketing advice expert.

“A thought leader is willing to look at the rules in any industry or field or conventional wisdom and say ‘This is no longer wisdom,’” says Mark Stevens, CEO of MSCO Media and author of Your Marketing Sucks. “If your ideation has led to change then you are a thought leader.”

The article goes on to discuss how Mark believes that both Bill Gates and Taylor Swift are thought leaders in their respective fields. At first glance, it may not seem as if the two have much in common, but once you think about it, you’ll realize that both Gates and Swift have struggled with the trials and tribulations of the tech and music industries, defied norms and changed their industries for the better.

Four other experts from all across the country are cited as they share their marketing advice regarding the importance of identifying your brand’s thought leaders. In addition to Mark’s conclusion that “thought leaders change the industry for the better,” the author also highlighted these additional tips: “Thought leaders don’t shy away from controversy,” “Thought leaders are sought out by others,” “Thought leaders rank well in search results,” and “Thought leaders look to the future.”

For more on these experts’ marketing advice, read the full blog post on PR Newswire.

To read more of Mark’s marketing insights, visit his personal blog on his LinkedIn page.

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New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

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New Designer Adds Fresh Talent to MSCO

Allow me to officially introduce you to the newest addition to the MSCO family, Annie Dunning.

Annie interned with us last summer and made such a huge impression on the entire team that we just couldn’t let her get away. She astounded us with her natural ability to effortlessly translate her ideas into beautiful logos, websites, and package designs. After her summer at MSCO, she returned to Binghamton University in upstate New York. There, she completed her double major in Graphic Design and Economics while still finding time to complete projects for us on the side.

For as long as she can remember, she’s been drawn to the world of art and design. With a particular passion for typography and lettering as well as brand building and logo design, it’s safe to say that she’s found the perfect place to launch her career.

Outside of the office, Annie explores the world around her by discovering new music and traveling whenever she gets the chance. She stays active with things like soccer and spending as much time playing with puppies as she can. She also has a profound love of drinking… milkshakes.

We’re looking forward to watching Annie continue to grow as she truly finds herself as a designer here at MSCO.

See Annie’s professional portfolio at www.behance.net/Annie_Dunning.

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Trade Show Marketing Execution & Success

Trade show marketing can be one of the most successful forms of marketing, but only if it is executed correctly. This execution goes far beyond the show itself – there needs to be a pre show and post show plan as well. At MSCO, our trade show marketing campaigns start the moment we begin entertaining the idea of attending a trade show or conference. That’s why we have so many trade show marketing success stories, our latest being the INTX show for our client US India Media.

For all clients, we start with extensive research into all show options. We know that this is a big expense for a lot of companies, so we always make sure that we select the best one for your brand. We search for the best attendees, topics/themes, exhibitors, location, etc. to put your company in front of. Next, we make sure that we’re taking full advantage of every pre show opportunity that the show is offering. This can include emailing the attendees, setting up meetings, writing and pitching press releases, social media outreach and utilizing anything else the show has to offer. We design amazing booths that are sure to catch everyone’s eye.

While we’re at the show, we help our clients with everything from booth set up and tear down. We do all that we can to drive traffic into our booth, and we definitely know how to work a room. After the show, we assist with all follow up initiatives. We send emails and make calls to everyone we met at the show and make sure to take advantage of any other post show services that the show has to offer. We truly provide full service trade show marketing.

During the first week of May, Patrick and I attended the INTX (the Internet and Television Expo) in Chicago with our client, US India Media. We worked hand-in-hand with both our client and the show to ensure that we saw success. One of the things I love most about attending a show is that you never know what to expect. Because of our attention to detail throughout the entire process, we came back with a stack of business cards full of potential leads, a handful of partnership opportunities and a meeting with a large company interested in acquiring our client’s company! As I said to begin with, trade show marketing really can be one of the most successful forms of marketing. Let us show you how it’s done!

Trade Show Marketing
Samuel Easo and Jade Goodman at the INTX Show in Chicago.
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Marketing Services Attract New Clients

Our marketing services have recently attracted a few new companies that have joined our MSCO family. With the addition of these great businesses, we are now actively working with nearly fifty different clients, and we’re still growing! During the summer, we expect to continue the same growth we’ve seen over the last few months. Because of this, we’re looking to hire a new Account Executive and a group of marketing interns. We’re also going to be bringing a new designer in, so stay tuned for more details on that!

The reason we’re able to expand internally is because we offer such a large range of marketing services and  have so many new companies working with us. Joining the ranks of our beloved clients are Trion, Pet Costume Center, Just Shades, Fantasy Sports 4 U and Mishu Designs. These new clients are quite different, but both offer a whole world of possibilities for our team.

Trion has changed the way employers buy and manage employee benefits, helping hundreds of companies reduce costs and maximize the value of their health, life, disability and voluntary programs. We’re ready to change the way that the world perceives Trion. We’ll give Trion a complete brand makeover featuring many of our marketing services. We’ll have a hand in everything from design aspects to the actual messaging itself.

Pet Costume Center does exactly what you’d expect from the name. It’s an amazing online store where you can buy just about any item of clothing or accessory for your dog or cat. Pet Costume Center has it all. From costumes, sweaters and pajamas to hats, tutus and wigs, you’ll be able to find nearly anything on their site. We will be rebranding their company, giving them a new name and logo along with a fresh new take on their messaging.

Fantasy Sports 4 U is an online fantasy sports league. Here, you can participate in fantasy leagues for all of your favorite sports – football, baseball, golf, hockey and basketball. We’ll work with Fantasy Sports 4 U to set them apart from their competitors.

Mishu Designs has also just signed up for our marketing services. This is a company that sells various unique gifts for all ages. We are taking a different approach with this client, focusing on branding and marketing their best-selling item.

In addition to updates on the growth of our clients’ businesses, you can also expect to hear about all of our new adventures as we continue to grow our business and marketing services. 

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