Unconventional Thinking

September, 2006

The Day The Music Died

Tuesday, September 26th, 2006 by Mark

The man who used near flawless salesmanship as the most potent force in his marketing arsenal to become President and and stay popular after eight years of dangerous failure, was not the loser on Sunday. [Fox News Sunday, Chris Wallace interviewed President Clinton]
That distinction belongs to Chris Wallace. Here is a highly placed journalist who [...]

Bill and Hill

Tuesday, September 26th, 2006 by Mark

Bill and Hillary Clinton are a married couple (of sorts). Man and wife. But they also represent the difference between marketing and sales.
The former President is a salesman extraordinaire. Whatever he does or doesn’t do, the world loves Bill. The former First Lady couldn’t sell water in the desert. She relies on marketing (I.e. Messaging, [...]

The Marketing Maginot Line

Thursday, September 14th, 2006 by Mark

Can all the marketing skill in the world, successfully market abject losers?
Can we make losers be perceived as objects of worship?
Or as technological marvels.
Could David Olgilvy have convinced the world that the Maginot Line was really a masterpiece of war?

Of course not. Ridiculous worthless junk is always ridiculous worthless junk. Bill Ford used Madison Avenue [...]

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