UNCONVENTIONAL THINKING BLOG

I’ve often been asked something like, “We’re sending 100’s of emails as part of our cold calling strategy, how can I see if any of them are resulting in visits to our web site?” Ok, I’m not exactly often asked that question, but somebody did ask it once. But it is a good question that [...]

Who really won: Grasso or Spitzer?
While Spitzer fans are in a lather that their man did it again, Grasso knows he pulled off negotiations 101 and walked away rich for life. If you want $87 million, ask for $187 million and put on a staged rant when you are left with more than enough [...]

Few things in marketing are as powerful as a Killer Offer. Certainly not the aesthetics voodoo Madison Avenue worships.
Perfect example: Bank of America is now offering a special price on online equity trades for customers with $25,000 in their accounts. That price is zero!
How will you answer that Scott Trade? Ameritrade? Fidelity?
Anyone?
Is there a [...]

MSCO’s traffic is up 118% since I joined the company and started our new SEO program. Can SEO help your website? It

So why the hell do I write a blog? Well, I received this message from the “cool world” that blogging was “the thing.” And hell, what more could I want?
So I joined 3 trillion other people and starting writing this blog. And before I go further, given the fact that I am a [...]