Unconventional Thinking

October, 2006

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For More Effective Ads and Emails

Friday, October 27th, 2006 by Mark Stevens

I’ve often been asked something like, “We’re sending 100’s of emails as part of our cold calling strategy, how can I see if any of them are resulting in visits to our web site?” Ok, I’m not exactly often asked that question, but somebody did ask it once. But it is a good question that [...]

Who Really Won: Grasso or Spitzer?

Monday, October 23rd, 2006 by Mark

Who really won: Grasso or Spitzer?
While Spitzer fans are in a lather that their man did it again, Grasso knows he pulled off negotiations 101 and walked away rich for life. If you want $87 million, ask for $187 million and put on a staged rant when you are left with more than enough [...]

The Power of the Killer Offer

Monday, October 16th, 2006 by Mark

Few things in marketing are as powerful as a Killer Offer. Certainly not the aesthetics voodoo Madison Avenue worships.
Perfect example: Bank of America is now offering a special price on online equity trades for customers with $25,000 in their accounts. That price is zero!
How will you answer that Scott Trade? Ameritrade? Fidelity?
Is there a [...]

What’s all this SEO stuff about anyway?

Monday, October 16th, 2006 by Mark Stevens

MSCO’s traffic is up 118% since I joined the company and started our new SEO program. Can SEO help your website? It

Why Write a Blog?

Monday, October 9th, 2006 by Mark

So why the hell do I write a blog? Well, I received this message from the “cool world” that blogging was “the thing.” And hell, what more could I want?
So I joined 3 trillion other people and starting writing this blog. And before I go further, given the fact that I am a [...]

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