Unconventional Thinking

November, 2006

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Mark on the Radio; “The Business Doctor” Host: Dr. George Watts

Thursday, November 30th, 2006 by Mark

“The Business Doctor” With Host Dr. George Watts Chicago’s Voice of Career Development

Airing Live Sunday 11:00a.m.–12:00 Noon on Chicago’s WCPT 850 AM

Special Guest:
Mark Stevens Call us live on Sunday at 773-631-8202 or Email us with your questions for Mark Stevens. Like a mirror, Your Management Sucks reveals important truths that [...]

Where have all the ideas gone?

Wednesday, November 29th, 2006 by Mark

Everyone in “marketing” is busy selling creative. And metrics. And buzz. But where have the ideas gone?
I got excited the other day when I saw a commercial that led me to believe McDonald’s was going to give away coffee for free. Everyday. To its customers who made a purchase. That would blow the head off [...]

How dumb can a smart person get?

Wednesday, November 22nd, 2006 by Mark

How dumb can a smart person get? Not much dumber than Judith Regan who attempted to add Simpson to her name.
To the widely disgusted and completely agitated U.S. public, the publishing diva is now known as “Judith Regan Simpson”.
It’s as if she woke up one morning in need of a cash infusion and thought to [...]

15 Minutes Of Fame

Monday, November 20th, 2006 by Mark

Why does most PR start with a rush of anticipation that leads to a crushing disappointment? Because it is a charade. Client sees name in print, client is elated, client gets no business, client realizes: All I gained was 15 minutes of fame.
What passes [...]

Extreme Marketing Webcast with Mark!

Thursday, November 9th, 2006 by Administrator

This event has passed. Download instructions for the Podcast will be available shortly.
- Mark Stevens, CEO, MSCO
- Jill Konrath, Chief Sales Officer, Selling to Big Companies
- Thor Johnson, SVP Marketing, Eloqua Corporation

How does your
Marketing Program Rate?

Any company that makes sales the last step in the marketing process has [...]

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