Unconventional Thinking

December, 2006

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The Day the Music Died- II

Wednesday, December 27th, 2006 by Mark

All of a sudden the US, the longest enduring republic in the world, no longer has a President. Sure a suit sits at the historic desk in the Oval Office, but suits don’t Presidents make. And the best way I can express how disappointed I am at this, is that I voted for this suit [...]

Chasing Cars

Thursday, December 21st, 2006 by Mark

Snow Patrol’s “Chasing Cars” is one of those lightning rod songs that flies out of the magic of the creator’s mind and blows everyone away the first time they hear it. Like Halley’s Comet or a meteor shower. Zoom, the music enters your brain and you are in love.
What makes the song zing is the [...]

Take Cover Detroit

Friday, December 15th, 2006 by Mark

So there is no doubt that Toyota is the premier auto maker in the world. It’s quality numbers are in the stratosphere and its sales juggernaut is number two to GM only because, for political reasons, it wants to impose a slow death on the fat, dying cow from Detroit.
So in the midst of all [...]

6 Myths Of Marketing (Reprint of March ‘05 MSCO Newsletter)

Tuesday, December 12th, 2006 by Mark

This article was originally published in the MSCO Newsletter Unconventional Thinking in March of 2005. We have reprinted it here along with other newsletter articles by popular demand and to make it available to our blog recipients.
1. Advertising and marketing are the same.
To hell, they are. Advertising means buying space or time to relay [...]

The Myth Of The Call To Action

Thursday, December 7th, 2006 by Mark

Every day, in conference rooms around the world, marketers and their clients are asking: So what’s the call to action?
One problem: there is no such thing as a call to action. Nothing that really works. None of the cheap stunts that may have worked in a simpler, bygone time. Back in the day.
What are [...]

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