Unconventional Thinking

January, 2007

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Mark Stevens vs. Warren Buffet?

Monday, January 29th, 2007 by Mark

Does this sign offend you?

So my company, MSCO, has two billboards we leased space on from the behemoth in the industry, Clear Channel. The boards simply present the web site address for my Business Week best selling book, Your Marketing Sucks.

Clear Channel approves the copy, we have a contract, the boards go up on two [...]

Prom Queens

Tuesday, January 23rd, 2007 by Mark

So I am sitting here luxuriating in a cool-o-rama suite in a drop dead gorgeous hotel on the island of Antigua. And outside my door, a few hundred yards away, floats Bill Gates’ mansion of a yacht, three times the size of a Navy carrier. Dining on Asian fusion cuisine in the hotel bar, he [...]

Mark on MSNBC: Citi or Citigroup?

Thursday, January 18th, 2007 by Mark

It Really Doesn’t Matter Citigroup is, yet again, rebranding itself.
By Tom Taulli

[This is excerpted from the article on MSNBC.COM]
I recently wrote a book review of the Real Deal, the autobiography of Sandy Weill. In building his financial empire, Weill changed the name of his company several times — always when he struck a [...]

Stairway To Heaven

Tuesday, January 16th, 2007 by Mark

For years after it ruled the Billboard Charts, Stairway conquered radio as the most consistently requested song. You could hear it 1000 times and just want more. Like a first kiss. The tropical moments of a steamy romance. Led Zep was more than a band. They were a magic act. Perhaps the best to ever [...]

Madison Ave. Stumped and Stupefied by Super Bowl

Monday, January 8th, 2007 by Mark

So it’s Stupid Bowl time again. That crazy day when otherwise sober companies go on a drunken spending binge buying time on the big show so their CEOs can get seats in the skyboxes.
Historically, Madison Avenue has turned on its commercial making machinery, throwing all kinds of dumb junk on the screen designed first and [...]

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