From birth, we are all told the things we cannot or should not do.
Interesting, but these warnings, of sort, often come before and with greater vehemence, then the advice on what we can and should aspire to.
Indelible is a word we don’t use much anymore. But we should. In business and in life in general, it has a power and a permanence that presides over the buzz words and concepts of the moment that roll in and out like the waves at Coney Island. (Which, if you have ever been there, you know is indelible.)
Today, I read an article about an entrepreneur who poured his life savings into a home furnishings outlet in a rapidly growing village in the southwest, only to see the economy tank, houses foreclosed and a mass exodus from the town timed almost exactly to the opening of his shop.
CEO of MSCO, Mark Stevens, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.