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It is widely believed that “yes” and “no” are simply two sides of the same coin.
But the truth is, they are worlds apart. The reason lies in the fact that they are more than words: they are in the case of “yes,” a pathway to action. And in the case of “no,” a brick wall to prevent it.
It’s all due to the Cancer Of Power. Take someone, nearly anyone, and put them on a throne, and those who pass by will tell you they are a genius. How many men and women worship every word Prince Charles utters even though this man, this entire family, its centuries of power notwithstanding, has never accomplished a single thing.
CEO of MSCO, Mark Stevens, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.