UNCONVENTIONAL THINKING BLOG

Every year, young people make a pilgrimage to MSCO in search of a career in marketing. When we ask them why they are interested in making marketing their life’s work, they respond in a flash:
“I want to do something creative.”
That’s when I launch into a sermon they neither want nor expected. The point of which [...]

They are the men and women with ideas, with innovations and with the determination to turn their concepts and prototypes into marketable products. They face daunting challenges and overwhelming odds. It is an uphill battle of titanic proportions. Always has been. Always will be. If they don’t know it when they begin the journey, they run smack into the hard truth at some point along the way.

The Coen Brothers’ 2009 film, “A Serious Man,” is built around the 1967 Jefferson Airplane classic, “Somebody To Love. ”

It is a typical Coen Brothers’ tangled story of despair, masterfully executed and focused on a Big Bang epiphany that all of the most cherished truths, vaunted seers and wise men are about as smart and right with their theories of life — as a village idiot.

So today I walked into a post office for the first time in many years.

But hold on: it wasn’t as if I just walked into a specific type of government building. It was more like walking head long into an episode of The Twilight Zone.