There is a myth, a misconception, floating around the universe that companies fail for millions of reasons. That every death of the entrepreneurial dream is the result of a seperate and distinct story unrelated to any other.
In many ways, life is like an impressionist painting. Monet’s prism was far more accurate than that of the realists. We see things right before us and we believe they are the hard edged images they appear to be, but behind it all is a swirling mix of color, movement, motive, truth, lies, honesty and deceit.
CEO of MSCO, Mark Stevens, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.