So when do you strike at an enemy? One who wants to destroy you, your family, your business, your career, your country? After they attack you or just in time to stop them from doing so?
This week, the US foiled an Iranian plot to murder diplomats in the U.S. What will we do in response? Don’t say “sanctions”– there’s no such thing as sanctions. Saddam knew that as did Hitler before him.
Marketing is the process of isolating an idea, process, person or product–placing a halo around it–and directing attention away from everything else. What you are selling takes center stage, alone in a throne, aglow in its magnificence.
CEO of MSCO, Mark Stevens, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.