Unconventional Thinking

October, 2011

The Night Reveals The Truths Of The Day

Tuesday, October 25th, 2011 by Mark Stevens

A few months ago, I had the pleasure of talking extensively with a young Italian opera star, introduced to me by a dear friend — a former MSCO team member — who now lives abroad.

He Who Nukes First, Nukes Last

Thursday, October 20th, 2011 by Mark Stevens

So when do you strike at an enemy? One who wants to destroy you, your family, your business, your career, your country? After they attack you or just in time to stop them from doing so?

This week, the US foiled an Iranian plot to murder diplomats in the U.S. What will we do in response? Don’t say “sanctions”– there’s no such thing as sanctions. Saddam knew that as did Hitler before him.

As My Guitar Gently Weeps

Wednesday, October 12th, 2011 by Mark Stevens

Marketing is the process of isolating an idea, process, person or product–placing a halo around it–and directing attention away from everything else. What you are selling takes center stage, alone in a throne, aglow in its magnificence.

A Head-On Collision With Yourself

Wednesday, October 5th, 2011 by Mark Stevens

There is something we all lust for.

There is something we all lust for that we can’t have.

This sets up a collision course between our dreams and the inescapable reality that all of our dreams cannot be fulfilled.

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