Unconventional Thinking

September, 2012

In My Life, I’ve Loved Them All

Wednesday, September 19th, 2012 by Mark Stevens

In my years, people have passed through my life and I through theirs, by the thousands. They were and are family, friends, lovers, clients, admirers and detractors, partners, collaborators, allies.

It is a human parade that marches through and around every life. When I glance through the 7,812 contacts in my cell phone, I no longer [...]

The Ghosts From The Past Are Haunting in the Here And Now

Wednesday, September 12th, 2012 by Mark Stevens

As business people, we all make decisions based on what we tell ourselves are projections and predictions of the future. In part, that is true. But the other part, the smaller and oftentimes ugly part, is that we make decisions based on scars, phobias and failures of the past.

Within all of us, there are demons [...]

Why Clint Killed!

Friday, September 7th, 2012 by Mark Stevens

Great marketing is built on the element of surprise. Whenever Steve Jobs was ready to bring his brand of shock and awe to the marketplace, he wasn’t tipping his hand in advance nor was he going through the play-it-by the rulebook product launch that is the gospel at the P&G’s of the world.

He would take [...]

Postcards From The High Wire

Wednesday, September 5th, 2012 by Mark Stevens

When I was growing up, my mother would advise me to view every challenge as a series of steps and to take them one at a time. To be cautious, prudent, linear, grounded.

Her well-intentioned message went in one ear absolutely verbatim and came out the other as the polar opposite. From the beginning, I decided [...]

©1997~ MSCO. All rights reserved.