Unconventional Thinking


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What’s the Buzz on Carl Icahn? Ask Mark Stevens

Wednesday, April 2nd, 2014 by Tommy Jay

Twenty-billion dollar man Carl Icahn has been in the news a lot recently. Whether it be about Oshkosh or Dell or Apple, the man knows how to work the Market.
Buzzfeed journalist Mariah Summers did just that in her latest article about Icahn, which goes into what happens to companies that don’t take Carl’s advice. MSCO [...]

The Four Second Body

Thursday, January 13th, 2011 by Mark Stevens

When you write a book, the publishers always want to weigh its quality by the pound. They want big, thick books–lots of pages and words– because they believe in some form of fuzzy, ancient, pre-digital age logic, that people judge value by heft. They don’t judge ideas or inspiration. Instead, they look at the way the manuscript tips the scales (or heaven forbid, fails to).

The Worst Man In America

Thursday, December 30th, 2010 by Mark Stevens

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

Overdosed On Oprah

Wednesday, December 22nd, 2010 by Mark Stevens

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

Your Marketing Sucks autographed book giveaway!

Thursday, February 11th, 2010 by Mark

Today’s Unconventional Thinking blog post is my 200th! To commemorate this milestone, I’m giving away 2 signed copies of my Top 10 bestseller, “Your Marketing Sucks.”

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