Unconventional Thinking

Celebrity Branding

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The Worst Man In America

Thursday, December 30th, 2010 by Mark Stevens

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

Overdosed On Oprah

Wednesday, December 22nd, 2010 by Mark Stevens

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

Mark discusses the Tiger Woods brand on FOX Business

Thursday, December 3rd, 2009 by Mark

Mark discusses the Tiger Woods brand on FOX Business

All The King’s Sycophants

Wednesday, November 4th, 2009 by Mark

It’s all due to the Cancer Of Power. Take someone, nearly anyone, and put them on a throne, and those who pass by will tell you they are a genius. How many men and women worship every word Prince Charles utters even though this man, this entire family, its centuries of power notwithstanding, has never accomplished a single thing.

Abbey Road

Wednesday, September 23rd, 2009 by Mark

Indelible is a word we don’t use much anymore. But we should. In business and in life in general, it has a power and a permanence that presides over the buzz words and concepts of the moment that roll in and out like the waves at Coney Island. (Which, if you have ever been there, you know is indelible.)

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