UNCONVENTIONAL THINKING BLOG

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

When I first started skiing, my primary goal was to make sure I didn’t fall. Well, not too often at least. And then I realized, that was the best way to assure that I would never become a good skier.

Every week for the past year, business people have come into my office at MSCO, their dreams strewn in pieces on the floor. Savaged by an economy that is far worse than the statistics alone can portray, they see their corporate revenues slashed in half. Their profits blown away. Their cash flow barely strong enough to keep the doors open.

Nothing wonderful starts off perfectly. In spite of all the planning and strategizing, you put a toe in the water or swan dive off a board and instantly you are in the game, bound to get it wrong before you get it right.