UNCONVENTIONAL THINKING BLOG

So there is no doubt that Toyota is the premier auto maker in the world. It’s quality numbers are in the stratosphere and its sales juggernaut is number two to GM only because, for political reasons, it wants to impose a slow death on the fat, dying cow from Detroit.
So in the midst of all [...]

This article was originally published in the MSCO Newsletter Unconventional Thinking in March of 2005. We have reprinted it here along with other newsletter articles by popular demand and to make it available to our blog recipients.
1. Advertising and marketing are the same.
To hell, they are. Advertising means buying space or time to relay [...]

So why the hell do I write a blog? Well, I received this message from the “cool world” that blogging was “the thing.” And hell, what more could I want?
So I joined 3 trillion other people and starting writing this blog. And before I go further, given the fact that I am a [...]

The man who used near flawless salesmanship as the most potent force in his marketing arsenal to become President and and stay popular after eight years of dangerous failure, was not the loser on Sunday. [Fox News Sunday, Chris Wallace interviewed President Clinton]
That distinction belongs to Chris Wallace. Here is a highly placed journalist who [...]

Bill and Hillary Clinton are a married couple (of sorts). Man and wife. But they also represent the difference between marketing and sales.
The former President is a salesman extraordinaire. Whatever he does or doesn’t do, the world loves Bill. The former First Lady couldn’t sell water in the desert. She relies on marketing (I.e. Messaging, [...]