UNCONVENTIONAL THINKING BLOG

Imagine if Kofi Annan was a product. Would he sell? Well, he doesn’t do anything of value. Zero. I mean a total wastoid.
But wait, this guy whose performance sucks, is a marketing magician. I mean there is turmoil in the world requiring solutions to complex issues and [...]

Starbucks vs Ford: A Morality Tale
Right now, in the year 2006, Starbucks is the smartest business in the world

Ok. The most obnoxious business person in the world, is the best marketer in the world. Bar none numero uno.
And that is? The Trumpster. Oh sure, millions think he is crass and loud and garish and egotistical. And the same millions, and millions more, hang on his every word, buy his books, watch his TV [...]

I attended a trade show a few weeks ago on behalf of my client, Technon, marketers of products to protect people from the scourge of terrorist attacks. As I wandered through the convention hall, I noticed that nearly every booth touted Israeli products as the platinum standard for anti-terrorism.
Embedded in this observation is an interesting [...]