Unconventional Thinking

Million $$ Marketing Mistakes

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The Worst Man In America

Thursday, December 30th, 2010 by Mark Stevens

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

Overdosed On Oprah

Wednesday, December 22nd, 2010 by Mark Stevens

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

The Discussion on Billboards that Suck.

Friday, February 2nd, 2007 by Mark Stevens

This Blog Post is by Chris Kieff
Editor of Unconventional Thinking
Most of our readers get this blog via our email system. This means that you’ve most likely missed the lively debate that’s running on the blog about whether we are, to use the words of another blogger; “Rude, Crude and Socially Unacceptable“
Since the “Mark Stevens [...]

Mark on MSNBC: Citi or Citigroup?

Thursday, January 18th, 2007 by Mark

It Really Doesn’t Matter Citigroup is, yet again, rebranding itself.
By Tom Taulli

[This is excerpted from the article on MSNBC.COM]
I recently wrote a book review of the Real Deal, the autobiography of Sandy Weill. In building his financial empire, Weill changed the name of his company several times — always when he struck a [...]

Madison Ave. Stumped and Stupefied by Super Bowl

Monday, January 8th, 2007 by Mark

So it’s Stupid Bowl time again. That crazy day when otherwise sober companies go on a drunken spending binge buying time on the big show so their CEOs can get seats in the skyboxes.
Historically, Madison Avenue has turned on its commercial making machinery, throwing all kinds of dumb junk on the screen designed first and [...]

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