UNCONVENTIONAL THINKING BLOG

Million $$ Marketing Mistakes

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How dumb can a smart person get?

Wednesday, November 22nd, 2006 by Mark

How dumb can a smart person get? Not much dumber than Judith Regan who attempted to add Simpson to her name.
To the widely disgusted and completely agitated U.S. public, the publishing diva is now known as “Judith Regan Simpson”.
It’s as if she woke up one morning in need of a cash infusion and thought to [...]

The Marketing Maginot Line

Thursday, September 14th, 2006 by Mark

Can all the marketing skill in the world, successfully market abject losers?
Can we make losers be perceived as objects of worship?
Or as technological marvels.
Could David Olgilvy have convinced the world that the Maginot Line was really a masterpiece of war?

Of course not. Ridiculous worthless junk is always ridiculous worthless junk. Bill Ford used Madison Avenue [...]

Wal-Mart’s Spokesman?

Wednesday, August 30th, 2006 by Mark

Okay so Wal-Mart takes some heat (for what, I’ll get to in a moment) and hires the “distinguished” civil rights leader, Andrew Young, to build bridges to the inner cities/minority groups and the like. And Young promptly does what these demagogues so often do: disgraces himself with racist remarks that smear nearly every minority [...]

Mel Gibson’s At Work On New Blockbuster

Thursday, August 24th, 2006 by Mark

Hollywood is a buzz with advance word of Mel Gibson’s rumored new epic “Why I Hate Jews.“ Based on the Gibson family’s real “PASSION,” the new film will reportedly reveal heretofore unseen newsreels of David Ben Gurion, Albert Einstein, Marc Chagall and their cohorts planning the myth of the holocaust.
Marketing genius that he [...]

Open Letter To Barbara Walters

Friday, June 30th, 2006 by Mark

Dear Wa-Wa:
Didn

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