UNCONVENTIONAL THINKING BLOG

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

The most dangerous term in business

I’ve often been asked something like, “We’re sending 100’s of emails as part of our cold calling strategy, how can I see if any of them are resulting in visits to our web site?” Ok, I’m not exactly often asked that question, but somebody did ask it once. But it is a good question that [...]