UNCONVENTIONAL THINKING BLOG

Every marketing and general management professional thinks we can teach Kate Moss-just a “dumb model”- chapter and verse about business. Man are we donkeys.
I can hear Kate laughing at us. (In fact, she is sitting right next to me as I write this.)
[Editors Note: Yea, in your dreams, Mark.]
What do I mean by this deification [...]

All of a sudden the US, the longest enduring republic in the world, no longer has a President. Sure a suit sits at the historic desk in the Oval Office, but suits don’t Presidents make. And the best way I can express how disappointed I am at this, is that I voted for this suit [...]

Time to shut down Harvard Business School . And Stanford. And Columbia. And all the other academic sink holes that pretend to be the epicenter of business learning, when in fact… How can that be…?
The real knowledge resides in the companies that actually make and sell stuff (an act of unabashed capitalism, [...]

Everyone in “marketing” is busy selling creative. And metrics. And buzz. But where have the ideas gone?
I got excited the other day when I saw a commercial that led me to believe McDonald’s was going to give away coffee for free. Everyday. To its customers who made a purchase. That would blow the head off [...]

How dumb can a smart person get? Not much dumber than Judith Regan who attempted to add Simpson to her name.
To the widely disgusted and completely agitated U.S. public, the publishing diva is now known as “Judith Regan Simpson”.
It’s as if she woke up one morning in need of a cash infusion and thought to [...]