Unconventional Thinking


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The Worst Man In America

Thursday, December 30th, 2010 by Mark Stevens

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

Overdosed On Oprah

Wednesday, December 22nd, 2010 by Mark Stevens

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

The Case For Accidental Companies…..And The People Who Run Them

Thursday, August 21st, 2008 by Mark

When I was a young man, I met ice cream impresario Tom Carvel: widely credited as the entrepreneur who created big league franchising.
What struck me most about our conversation was that Tom’s first store was an accident: when his truck broke down on a road in Westchester, NY, and he lacked the funds to repair [...]

A Pilot Lost In Fog

Thursday, May 22nd, 2008 by Mark

The hardest thing about learning how to fly a plane is learning how to fly with instruments. And what makes that so challenging is that you have to abandon all of your instincts, forgo everything you have been taught to do to that point, and trust the invisible.
There you are flying through fog, through [...]

Into The Black Hole Of Fear

Thursday, April 17th, 2008 by Mark

I hear it every day of my life.
“I am afraid.”
People tell me they are afraid of losing money. Of getting sick. Of being misunderstood. Of shooting too high. Of being misunderstood. Of shooting too low. Of breaking some kind of social code someone at Harvard invented. Of being disliked. Of taking a risk. Of doing [...]

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