UNCONVENTIONAL THINKING BLOG

Few things in marketing are as powerful as a Killer Offer. Certainly not the aesthetics voodoo Madison Avenue worships.
Perfect example: Bank of America is now offering a special price on online equity trades for customers with $25,000 in their accounts. That price is zero!
How will you answer that Scott Trade? Ameritrade? Fidelity?
Anyone?
Is there a [...]

From The San Jose Mercury News

Column: Small biz find slowdown antidote
By: JOYCE M. ROSENBERG
Associated Press
NEW YORK – With growing evidence that the economy is slowing, many savvy small business owners have adopted strategies that will help their companies weather a downturn.
A mixture of foresight, creativity and adherence to good business practices can help a company [...]

The man who used near flawless salesmanship as the most potent force in his marketing arsenal to become President and and stay popular after eight years of dangerous failure, was not the loser on Sunday. [Fox News Sunday, Chris Wallace interviewed President Clinton]
That distinction belongs to Chris Wallace. Here is a highly placed journalist who [...]

Bill and Hillary Clinton are a married couple (of sorts). Man and wife. But they also represent the difference between marketing and sales.
The former President is a salesman extraordinaire. Whatever he does or doesn’t do, the world loves Bill. The former First Lady couldn’t sell water in the desert. She relies on marketing (I.e. Messaging, [...]

Starbucks vs Ford: A Morality Tale
Right now, in the year 2006, Starbucks is the smartest business in the world