Chasing Cars
Thursday, December 21st, 2006 by Mark | Posted in Advertising, Branding, Celebrity Branding, Marvelous Marketing, Unconventional Thinking | Comments
Snow Patrol’s “Chasing Cars” is one of those lightning rod songs that flies out of the magic of the creator’s mind and blows everyone away the first time they hear it. Like Halley’s Comet or a meteor shower. Zoom, the music enters your brain and you are in love.
What makes the song zing is the passionate and profound fusion of dreamy lyrics and music. It’s all about calling a time out in life and allowing the mind to free float. To draw cartoons. To imagine the impossible. To embrace the romance of life. To do nothing and in the process to do the most powerful thing in existence. To think with no rules. No preconceptions. No limitations.
This is the most powerful, liberating and exhilarating thing in the universe. It was a founding principle at the once great IBM. And the once great Microsoft. And the greater every day Google.
So why has it been wiped off the agenda at virtually every company on the planet? Why is hardly anyone ever told;
“stay home today and just think,”
or“sit under a tree and chase cars”?
Email This Post
December 21st, 2006 at 11:48 am
The first time I heard this song I thought: “Wow – that sounds great. Easy listening, good rhythm, wonderul voice.” So I downloaded this song from itunes. Meanwhile I played it 28 time. And during these 27 repititions I noticed something: “Yes, a great song, but the more often I listen to it, the less interesting I find it.”
Well, otherwise I LOVE to dream. With our without music. In nature.
But for sure without chasing cars…
Merry Christmas from Hamburg, Germany. It?s freakin? warm here…
December 21st, 2006 at 4:11 pm
It is for the exact reason this song’s lyrics were written, that i enjoy music with very little or no lyrics at all. The lyrics are all fine and dandy if you like to sing along and stuff, but music without lyrics truly allows free thinking. Once you’ve heard a song with lyrics a few times, it gets old quickly.
March 14th, 2010 at 10:58 am
Thanks for sharing this information. I’d like it in more detail though, do e-mail me about it.