You can easily buy a pair of stylish shoes in China for 10 bucks.
And you can buy a pair of stylish shoes in Rome for $500.
Often they are the same shoes, from the same factory, the same leather and identical designer– not a whit of difference.
So China, for all its emerging economic power (I have been there and it’s real), makes $1 and the Romans make $250. It’s not hard to do the math. And it’s ugly for China.
Why? Not because of the “inequity.” As a Republican, I don’t dwell on that. I prefer to focus on the fix. It’s ugly because China has a clear marketing fix.
China is a dictatorship. They can do something in a NY minute. So, and here comes the raw power of marketing, tomorrow you can have the power of branding and the equity that goes with it; from eyeglasses to suits, all you you have to say in China is: “Made In Italy.”
In one fell swoop, China becomes the most important economy in the world. Case closed!
So what do you think about “Made in Italy, China?”Email This Post