How Google can make – or break – your company
Friday, August 25th, 2006 by Mark | Posted in Business, Management, Online Marketing, Small Business, Unconventional Thinking | CommentsTo me, the competition between Microsoft and Google, which the former continues to claim it will vanquish, is more than a battle between companies…it is a classic case of power shift…similar to the way once-great nation states decline and are usurped by new powers, often more technically advanced, on the world stage. This contest between Google and Microsoft represents a titanic shift in the way of doing business.
Read the entire article on CNN.com here.
The Fifth Shockwave Targets The Pillars of Marketing: Madison Avenue and Network TV.
“Good-Bye Story Boards, Hello Algorithms”
It’s been a glorious ride. Ever since the atomic bomb rained destruction on Japan and pulled the plug on World War II, Madison Avenue has reigned as a powerful pillar of the U.S. business establishment, and a beneficiary of its swollen treasuries. The first four shockwaves
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September 15th, 2006 at 11:09 am
So the “nerds” have created a massive directory of information. Yay for them. Anybody ever seen a phone book before? So this “phone book” is searchable. What’s going to happen when *everybody’s* clammoring for the top spot on every search? 1) Price competition will make it worthless (as mentioned by Zarathustra’s Son) and 2) end-users (such as myself) will start to migrate elsewhere when every search query returns the same top 10 results. The latter is already happening. My friend was just complaining last night about searching for some rare music gear, and always having to sort through the same results, even though he knew Guitar Center, Musician’s Friend and Music 123 (large music retailers) were *not* going to have what he was looking for.
It should be noted that I am also a member of gaston mendez’s generation, and that I grew up with computers in much the same way he describes in his post. However, even in our generation there is still a distinction between the “nerds” and everyone else. I think computers are great, but only as a means to an end