Help Find Kofi Annan A Job. Please.
Friday, August 4th, 2006 by Mark | Posted in Branding, Celebrity Branding, Marketing, Marvelous Marketing, Public Relations, Unconventional Thinking | Comments
Imagine if Kofi Annan was a product. Would he sell? Well, he doesn’t do anything of value. Zero. I mean a total wastoid.
But wait, this guy whose performance sucks, is a marketing magician. I mean there is turmoil in the world requiring solutions to complex issues and this paper thin pathetic excuse for a leader gets quoted as a voice of authority. On what? The buying of extravagant suits? The dining at haute cuisine restaurants? Well, he does those things well. But a voice on real world issues? Don’t make me sick.
If you want proof that marketing can make miracles happen, and that the UN is a marketing machine par excellence-and nothing else-remind yourself that monsieur Annon runs the asylum. And then pray!
Interested in hiring Mr. Annan? Read his resume
Mark Stevens
CEO
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August 12th, 2006 at 11:15 pm
You sure that was a link to his resume? … Reminds me of a glorified rap sheet. What the hell has he done, I got to the initiation of the food for oil program with Iraq in the 90’s and even my computer started cussing the SOB.
September 15th, 2006 at 8:15 pm
You know, here’s the interesting thing. I was just about to call you to ask you to be part of a broad marketing and branding forum on behalf of a major consumer electronics company, but after reading your insulting, poorly written, and denigrating portrayal of Kofi Annan, I find myself revolted by the very idea of your participation. One doesn’t have to approve of Annan’s recent record at the UN to see that he has worked tirelessly throughout his life on behalf of development and peace. I agree wholeheartedly that he has screwed things up. But I can’t abide the rudeness and crudeness of your language and thought here. And it has enlightened me to why your book is equally rude–and filled with suspect judgement.
November 8th, 2006 at 5:08 pm
[...] Okay so Wal-Mart takes some heat (for what, I’ll get to in a moment) and hires the “distinguished” civil rights leader, Andrew Young, to build bridges to the inner cities/minority groups and the like. And Young promptly does what these demagogues so often do: disgraces himself with racist remarks that smear nearly every minority in the nation. Nice Job Andy. I think there’s a place for you at the UN. [...]
January 8th, 2007 at 9:37 pm
You shouldn’t drill Kofi like that. The entire spreadsheet of the UN’s accomplishments, or lack of, makes the resume of an assistant manager at KINKOS look adept. If you are going to thrash anyone in the UN; don’t forget about the rest of them.
NOTE: A former potential customer– This is a rough blog but you are missing the point of Mr. Stevens books. They are supposed to be blunt so that the right people realize that companies care more about flash and fame than the bottom line when it comes to marketing. Then they sit in there French leather chairs in their “WAR ROOM” and pine over dropping profit margins. And who ends up paying the price? The ones at the bottom trying to support their families.