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How dumb can a smart person get?

Wednesday, November 22nd, 2006 by Mark | Posted in Branding, Celebrity Branding, Million $$ Marketing Mistakes, Public Relations, Unconventional Thinking | Comments

50 most loathsome New Yorkers from the NYPress.comJudith on a better day - Photo Vanity FairHow dumb can a smart person get? Not much dumber than Judith Regan who attempted to add Simpson to her name.

To the widely disgusted and completely agitated U.S. public, the publishing diva is now known as “Judith Regan Simpson”.

It’s as if she woke up one morning in need of a cash infusion and thought to herself: let’s give the butcher a vile reality show! I

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