UNCONVENTIONAL THINKING BLOG

Jet Boo-Hoo

Tuesday, February 20th, 2007 by Mark | Posted in Management, Marketing, Public Relations, Unconventional Thinking | Comments

Jet Blue Airlines, Picture from Google imagesSouthwest Airlines, Picture from Google imagesAeroflat Airlines, Picture from Google images
Isaac Newton always has the last laugh. And this time he’s laughing so hard you can actually hear it.David Neeleman CEO of Jet Blue, Picture from Google imagesYes, I remember when you launched the airline David Neeleman. We even shared the dais at a speaking engagement at the time. Back then, it was all hoopla and fun and games as your first crews of on board flight attendants were buzzing with goodwill and tossing around blue chips and telling jokes…..and oh, it was like a Super Bowl party with good friends. And back in the boardroom, you and the other hot shots were slapping each other on the back and drinking champagne as you stuck fingers in the eyes of the dumb bastards who ran the giant carriers with their pissed off crews and dog food meals.And then life happened. Your service turned from the gimmick of the month to just another ordeal in the sky. And it got harder to make money. And your role model, Southwest, was watching with glee as the latest impostor fell on its butt.Isaac saw it coming. He always does. In business and in life: “Every action has an equal and opposite reaction.”

But that’s the good news. Last week Jet Boo-Hoo went from miserable to

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2 Responses to
Jet Boo-Hoo

  1. Torkildson Says:

    A discounted flight is so slow
    it puts all your plans in escrow.
    The seats are so tight
    your toes will turn white.
    The meals are a lukewarm Play Doh.

  2. McKinney Says:

    Welcome to JetBlue and the great American Snafu!

    I think boycott may be a little severe, but on the other hand why take the chance. Mr Neeleman has some serious work to do not only on the public front but maybe a little house cleaning might be in order as well. It is amazing the number of CEO’s who insist on running thier companies by using “The Force”, what happend to accountability? Integrity? Common sense? It appears in business just as it is in hollywood, a small amout of talent may take you to the top but it takes substance to stay there.

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