JFK – FDR
Thursday, March 29th, 2007 by Mark | Posted in Branding, Business, Entrepreneur, Management, Marketing, Small Business, Unconventional Thinking | CommentsHow do you get to be known by your initials? Famous for them? A permanent stamp in history?
JFK and FDR are memorialized this way. To complicate matters, JFK and FDR were worlds apart. The former was a male model, the latter was a world leader, both with earth-moving wives as different as black and white.
Both had brands
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March 29th, 2007 at 12:23 pm
I agree…I can’t tell you how many times I have read web sites that are so cluttered with text and graphics but presented no meaningful unifying brand message that I can walk away with some confidence in what the company does and how well they do it
March 30th, 2007 at 9:43 am
Great question. Salespeople (me included) often forget what brand they are selling. They have, let’s call it, ‘insight’ to the particular brand, simply because they work there. This ‘insight’ often results with forgotten advantages that other people have to their brand which they intend to sell. For example – I sell advertising space in Croatian No.1 classified ads paper. People are very emotional with my product, and me and my salespeople often forget to use that as a hot button to sell. Instead, we talk to clients about our group, our connection with other European papers – and at the end we make them disappointed because that paper, that brand, is no longer ‘theirs’ – it belongs to some international group. So – let’s always remember what our brand means to so called ‘outsiders’, in the matter of fact – clients.
April 11th, 2007 at 6:54 pm
As a sales rep, branding is absolutely essential in creating a need, or rather a desire/emotion to be associated with that brand. I remember a friend who once received a call from me when I worked for Mercedes-Benz. She told me, “Ooh! That looks SO good on my caller ID.” “I’m going to leave it on there.” And why? Because of the brand. I sold ads in print media and often used Neiman-Marcus as a ‘happy advertiser’ to get new business. It totally worked.
BTW, it would be nice keep your great insights about business. JFK and his personal indiscretions had nothing to do with the fact that his initials represent an airport, many highways, streets, schools and too many other places named after those 3 little letters. I get SO tired of all the political .02/axes to grind of late. Thank you.
May 6th, 2007 at 2:15 pm
Tell it brother: “The myth that Nike has endured as a great company because of the swoosh is moronic. It has become an empire because it does a hundred things right from design to R&D to distribution. And because the driven animal who founded the company made sure it always lived up to its brand
February 16th, 2009 at 4:05 pm
Okay, I just wanna say this. I’m doing a report on the assationassion of John F Kennedy and I would like another oppinion. If you can spare the time, please tell me who you think assassinated Kennedy. You don’t have to, it would just be a great help.
February 16th, 2009 at 4:06 pm
Thanks, by the way
February 16th, 2009 at 4:09 pm
And I do apologize for bad spelling =.=
December 8th, 2009 at 7:09 pm
Good job not knowing anything about history by the way. Kennedy is a paragon for executive powers. Do you have less than a high-school education in history or are you just a biased selective memory gilded partisan? Nice grammar and spelling.