Robert Schwarztrauber Says:
December 21st, 2009 at
Great interview Mark! I love the strategy of taunting them (the wealthy, competitive prospects) with what they don’t have.
The exclusive club that they can’t or don’t belong to is genius.
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About Mark Stevens
CEO of MSCO, Mark Stevens, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.