UNCONVENTIONAL THINKING BLOG

How powerful is marketing? Compared to what, you may be thinking. Well, compared to unlimited sums of money. And compared to the most extraordinary armies with dazzling technologies, hands down marketing wins.

Just look at the world around us. The balance of power has shifted from those who have the armaments to those who have the marketing. From those whose marketing sucks to those whose marketing soars.

Think of the once omnipotent nations in the world now standing on the sidelines, hands tied behind their backs, losing the battle for hearts and minds and land and oil. Why? How? Because they are being out marketed by the former David

This entry was posted on Monday, August 14th, 2006 at 12:33 pm and is filed under Branding, Management, Marketing, Small Business, Unconventional Thinking . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.