How is it that a band, a playwright, or a novelist creates a masterpiece, a gift to the world, and then nothing- silence?
Where does the genius go?
Unless a company or individual continuously refreshes their thinking, their creativity, they will disappear from the radar.
A generation ago, IBM created one of the only tag lines that meant something- something of importance to the whole organization: THINK. But then the company stopped thinking, traded on past glories, and as a result nearly collapsed. In many ways, it already is a one hit wonder.
A company doesn’t have to be deceased to be dead. IBM is the living dead, and one of the most interesting of all “one hit” wonders. Add to that list, Microsoft. When’s the last time Bill changed the world?
Microsoft vs. Apple
Steve Jobs is changing the world left and right- a multi-hit wonder, if you will. So he might be a nasty, imperious guy; who cares? He is a non-stop success machine. He thinks.
Do you know how easy it would have been for Apple to be remembered as that crazy “fruit company”? Jobs would never allow it. Would you? Do you?
Change. Discover. Experiment. Challenge. Think.
Let your success resonate, and whatever you do don’t let yourself or your company become a one hit wonder.