Unconventional Thinking

Opus Group Pension Resource for US News

04/04/14 Posted in Branding, Business, MSCO News, Marketing, News, Opus Group, Public Relations

More press hits for MSCO clients! Greg Gallo, founder of New Jersey wealth management firm The Opus Group, has been cited as an authority on pensions by US News & World Report. This comes on the heels of the launch of Opus Group’s “Virtual Pension” campaign.

In the article, Gallo laments the current retirement funding system, exposure to market risk and potential for millions of Americans to lose their entire savings in another market crash. This actually makes a great case for Opus Group new Virtual Pension product, which takes much of the guess work out of retirement planning. Gallo and his associates’ goal is to get every one of their investors into the “Retirement Green Zone.” MSCO anticipates securing even more press for this new package as we roll it out across the country.

What’s the Buzz on Carl Icahn? Ask Mark Stevens

04/02/14 Posted in Books, Business, Entrepreneur, MSCO News, Mark Stevens, News, Public Relations

Twenty-billion dollar man Carl Icahn has been in the news a lot recently. Whether it be about Oshkosh or Dell or Apple, the man knows how to work the Market.

Buzzfeed journalist Mariah Summers did just that in her latest article about Icahn, which goes into what happens to companies that don’t take Carl’s advice. MSCO CEO and author of King Icahn: Biography of a Renegade Capitalist Mark Stevens is quoted talking about Icahn’s effect on share value in relation to how he works saying:

“[Shareholders] have benefited overall, because he’s been the rising tide that lifted all boats,” said Mark Stevens, CEO of marketing consultancy MSCO, who wrote a 1993 biography of Icahn after shadowing him for months. “Shareholders tend to benefit in tandem, so when he walked away enriched, so did the shareholders.”

This comes in advance of the rerelease of King Icahn scheduled for this summer with an updated and expanded look at how the renegade capitalist has fared in the last two decades since the book’s initial release. Look for more news about that at the MSCO Scoop as it develops.

MSCO Partner Rob Soniker Cited as Trusted Choice in Real Estate

03/27/14 Posted in Branding, Business, MSCO News, Public Relations, Rob Soniker

In an article posted on insurance and real estate blog TrustedChoice.com, MSCO Partner Rob Soniker is quoted as a source on real estate trends, which will no doubt make our real estate related clients happy. When asked about the advantages of working without a realtor on either side of the home buying transaction, Rob says without a realtor comes increased flexibility for both the buyer and the seller.

Read the full article here

Water Scrooge Makes a Splash at Buildings NY Show

03/21/14 Posted in Branding, MSCO News, Marvelous Marketing, Small Business, Trade Shows, Water Scrooge

Water Scrooge Booth at Buildings NYMSCO client Water Scrooge was a hit at this weeks Buildings NY trade show.  The annual show attended by residential and commercial landlords who own buildings of all sizes was the ideal place to show off the potential of this new water conservation product.

The most notable feature of our space was the water tank we set up to demonstrate how Water Scrooge works. Showing that even with the reduced gallons per minute, water pressure remains solid is one of our chief marketing goals for this new brand. Not to mention that this system of patented, tamper proof shower head regulators will help landlords save hundreds of dollars per unit, per year off their water bills.

The best part is Water Scrooge sold over 100 units to landlords from around the Tri-State and generated well over 70 leads from the event alone! I guess our simple message is resonating:

Water Scrooge: Save Water, Save Money

Changes in Store for Unconventional Thinking

03/18/14 Posted in Branding, Business, MSCO News, Management, Marketing, Public Relations, Unconventional Thinking

I’m Unconventional Thinking admin Tommy Jay. I’ve been working with Mark to coordinate his blogs. Lately, we have been talking about all the different things blog platforms can now do. With that in mind, we decided it’s time to overhaul this Unconventional Thinking blog on MSCO’s website to be more reflective of the strength of our company.

In the coming weeks, you’ll notice new content from different authors like myself. These things may range from MSCO news to client happenings. We even have a few surprises in store that we’ll talk more about with you soon.

Don’t worry; you’ll still get plenty of content from Mark Stevens and his “Unconventional Thinking” posts will be tagged and searchable.  We’re just enhancing the experience with a breadth of new media and perspectives. Stay tuned.

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