The Scoop @ MSCO

SEO Management Tips For Your New Website

SEO Management: More Than Just A Game
This is something we see a lot, due to the sheer volume of websites we design and oversee every year. In fact, the number one request for many of our clients is SEO management. They come to us because they can’t be found on Google, which can be a problem if you have a business that gets customers or leads as a result of people looking for your service (eg: every business ever). Even beyond URLs, Google has become the starting point for many a search for a service. Therefore, you really have to be found there to be found at all.

Is SEO management a strategy you should pursue for your business? Ultimately, it’s going to depend on how you want to get people to your business. But almost certainly yes, it is. Here are a few ways you can help Google find your website through SEO management that you can work on yourself.

Inbound Links

A major ranking factor when it comes to SEO management is how much of an authority your website is on a certain topic. Search engines determine authority based on several things. One important ranking factor is how many other websites link to pages on yours. The robots that crawl for search engines (not literal robots…yet) use this as a proxy to determine how valuable your website content is. 

New links to your website indicate authority. The more of these you can build from relevant sources, the better your website will be. It will also help with traffic, which is another major ranking factor. Don’t forget to keep link relevancy and domain authority in mind when building links. If you get a link from a completely off-topic website, it can actually hurt your SEO. Building high quality links from relevant websites will go a long way to fortifying your website at the top of search listings.

Fresh Content

Blog articles and other new content can go a long way to sustaining SEO management success. Every time you add a new page, post or feature to your website, it shows a search engine that you are constantly evolving, providing new relevant information and staying on top of trends. Plus, it gives you another opportunity to inject keywords into your website. Those are very important if you want to be found for a particular product or service.

Post anything your heart desires, so long as it contains the right keywords and stays true to what you do as a business. As people share these new articles, it helps to build links to that content as well. This helps out with the first tip, so don’t neglect the power of new website content. Plus, as we’ll see, that added traffic to your link will also provide a lot of SEO value.

PPC Advertising

Just because you’re focusing on increasing your organic rankings doesn’t mean you can’t help them along with a paid boost. While Google denies it up and down, using PPC advertising (pay-per-click) on a search engine will increase your ranking somewhat. We’ve seen it happen for our clients time and time again. Why? It all comes back to traffic.

For example, if you bid on keywords related to your business’ goods and services, people will click on those ads during relevant searches. This becomes traffic to your website, which increases your relevance for those keywords. That then influences the algorithm to value your website more for those same searches, increasing your SEO ranking. It seems counterintuitive, but you really can leverage paid media to increase your ranking.

SEO Management: In Conclusion

SEO management doesn’t have to be mind-bogglingly difficult. If you have a relevant, modern website and you take care of it as you would a garden, you should see some positive search rankings. Simple things like updating it regularly as you would water plants, or sharing it with the community will help you reap a harvest of increased traffic and rankings. As more and more people find their next purchase online, this is only going to grow in importance. Of course, you might need some help maintaining your SEO presence. 

Reasons you may want to consult with a professional firm to help you out with SEO management include identifying crucial but underserved keywords, building a content strategy, finding relevant links and managing paid media. Proper SEO management does involve a lot of moving parts being manipulated over the course of a long time, more than I can go into detail in this simple post. But the important thing is you can take steps to help the process along.

Read More

Mark Stevens on Republican Debate

Mark Stevens, CEO of our New York marketing and management firm, was recently interviewed by Tom Ensey of Raycom Media. The topic up for discussion was tonight’s Republican debate. Those of you that know Mark or follow his LinkedIn blog know that he is very opinionated about a lot of things. Donald Trump’s run for presidency is no exception.

Mark and Ensey had a great conversation about Mark’s view on the situation. When it comes to tonight’s Republican debate, Mark doesn’t think that Trump is going to blow everybody away like some people are expecting because of the short response time allotted to each candidate.

Mark believes that Trump absolutely wants to be president and has no ulterior motive, endgame or backup plan. “He thinks that it would be fun to be president,” Mark is quoted. “He thinks it would be a great capstone to a brilliant career, as John Kerry did, as Mitt Romney did. It would be fun to govern the first 100 days, and that’s all they ever think about. There’s a long list of things you can have fun doing with the raw power of the President of the United States. He wants Air Force One, he wants the White House.”

Trump is definitely a force to be reckoned with. He is, as Mark says, not a clown; he’s a serious contender who should be taken seriously. This is due, in part, to Trump’s marketing (which doesn’t suck, according to Mark Stevens, author of bestselling Your Marketing Sucks). He is one of the world’s best salesmen. Mark refers to him as “a natural whose marketing skills are innate, who does not contrive words, who acts and speaks spontaneously, who is not trying to model himself after Ronald Reagan, Jimmy Carter, or Bill Clinton. He has no ties at all to the political establishment.”

Mark thinks that Donald Trump is staying true to himself and doing what he’s always done. He’s running for president the same way that he sold his buildings. And Mark isn’t surprised that he’s leading the polls.

For more expert insights from Mark Stevens and the rest of Tom Ensey’s articles, click the links below. Read More

Marketing Advice From CEO Mark Stevens

Marketing advice from our CEO and founder, Mark Stevens, was recently featured in a blog post on PR Newswire. This blog details “How to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips,” including some powerful insights from our very own marketing advice expert.

“A thought leader is willing to look at the rules in any industry or field or conventional wisdom and say ‘This is no longer wisdom,’” says Mark Stevens, CEO of MSCO Media and author of Your Marketing Sucks. “If your ideation has led to change then you are a thought leader.”

The article goes on to discuss how Mark believes that both Bill Gates and Taylor Swift are thought leaders in their respective fields. At first glance, it may not seem as if the two have much in common, but once you think about it, you’ll realize that both Gates and Swift have struggled with the trials and tribulations of the tech and music industries, defied norms and changed their industries for the better.

Four other experts from all across the country are cited as they share their marketing advice regarding the importance of identifying your brand’s thought leaders. In addition to Mark’s conclusion that “thought leaders change the industry for the better,” the author also highlighted these additional tips: “Thought leaders don’t shy away from controversy,” “Thought leaders are sought out by others,” “Thought leaders rank well in search results,” and “Thought leaders look to the future.”

For more on these experts’ marketing advice, read the full blog post on PR Newswire.

To read more of Mark’s marketing insights, visit his personal blog on his LinkedIn page.

Read More

New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

Read More

New Designer Adds Fresh Talent to MSCO

Allow me to officially introduce you to the newest addition to the MSCO family, Annie Dunning.

Annie interned with us last summer and made such a huge impression on the entire team that we just couldn’t let her get away. She astounded us with her natural ability to effortlessly translate her ideas into beautiful logos, websites, and package designs. After her summer at MSCO, she returned to Binghamton University in upstate New York. There, she completed her double major in Graphic Design and Economics while still finding time to complete projects for us on the side.

For as long as she can remember, she’s been drawn to the world of art and design. With a particular passion for typography and lettering as well as brand building and logo design, it’s safe to say that she’s found the perfect place to launch her career.

Outside of the office, Annie explores the world around her by discovering new music and traveling whenever she gets the chance. She stays active with things like soccer and spending as much time playing with puppies as she can. She also has a profound love of drinking… milkshakes.

We’re looking forward to watching Annie continue to grow as she truly finds herself as a designer here at MSCO.

See Annie’s professional portfolio at

Read More