Yesterday, our team celebrated St. Patrick’s Day by wearing green and eating my delicious grasshopper cookies.
But Saint Patrick isn’t the only Patrick we’ve been celebrating recently. Our newest graphic designer, Patrick Johnson has been with us since the beginning of March. Even though he’s only been here for a couple weeks, he’s already making a name for himself. He’s taken the lead on multiple new clients and has delivered a lot of great work. From fantastic website designs to outstanding new logos, he’s certainly living up to our expectations.
Patrick graduated from Western Connecticut State University with a Bachelors degree in graphic design. This is where he developed the skills needed to succeed in this fast paced and ever-changing environment known as the marketing/advertising industry.
Beyond his schooling, he’s also had years of professional experience as a graphic designer. With work for established companies as well as freelance jobs, he’s no stranger to the pressure of meeting a client’s demands. Just before joining our team, he was a Graphic Designer/Illustrator for Whole Foods Market. There, he had a hand in everything from creating in store graphics to doing their notorious chalkboard drawings.
Outside of the office, Patrick is just as interesting. He can often be found hiking and exploring the beautiful Hudson Valley. He’s also very passionate about music. He aims to see as much live music as his brain (and wallet, for that matter) can handle.
We’re excited to watch Patrick grow with the MSCO family and can’t wait to see everything that he can accomplish.
Connect with Patrick on LinkedIn.
It’s not just identifying the problem; it’s suggesting creative solutions. Every client has different challenges. A marketing consultant not only needs to think of solutions but also come up with creative ways to overcome challenges. It’s great to build a growth strategy around a multimillion dollar advertising budget, but if the client only has $5 to their name, what good is that going to do you?
MSCO Brand Marketing Consultants find a way to grow the business with whatever tools they have in their toolbox. We like to call it “asymmetrical thinking,” where we think of the promotion you wouldn’t expect but makes perfect sense. A lot of times, it’s something as simple and affordable as a strategic partnership, like bringing Teams of Distinction to the attention of the Society of Human Resource Management. It can also be identifying new markets for products, like promoting Hebrew learning classes to evangelical Christians who want to better understand scripture. That’s the creative thinking that yields results.
Creativity in itself isn’t always a good thing, though. You have to pair that with a laser focus on the details to bring those high-flying ideas down to Earth.
How exactly are you going to execute that gigantic idea anyway? What is the process? How about a timeline? What work is expected with each step? Who needs to be brought in? What do we think the results will be? These and many more questions need to be answered in excruciating detail in order to pull off a successful marketing campaign. And along the way, keep checking and rechecking for errors and loopholes that could prove costly.
Everyone makes mistakes. I still remember the first (and thankfully only) time I misplaced a decimal on an ad budget spreadsheet. But a successful marketing consultant at MSCO needs to limit those mistakes by looking over everything with an eagle eye. That means double and triple checking each deliverable, strategy, message and website, really everything to which we attach our name. It’s bad enough if the client notices. It’s even worse if they don’t and it gets to the public. Simple typos can waste hundreds of thousands of dollars. And to show you how difficult this can be sometimes, let’s play a game:
Do you notice anything unusuaI about this sentence? Then you may be the person we’re looking for. Excuse me, I mean, “the person for which we’re looking.”
We’re excited to offer our marketing firm services to another group of new clients. This week, the MSCO client family has expanded yet again!
Read Hebrew Now, a program used by anyone looking to learn how to speak or read Hebrew, has come to us for guidance. We’ll help with branding and social and public relations, among other things. The program seems so fun and easy to use that we’re all excited to learn a little Hebrew!
Landscape Impressions, a landscaping and snow removal company, has also turned to us for our expert marketing firm services. They do everything from the landscape design to the installation and construction work to the maintenance upkeep. During the off season, they take care of your snow removal needs.
We met with the Garvey Tirelli & Cushner law firm and discussed various ways we could help their Westchester law firm. With offices located in White Plains, there’s a lot that we can do locally for this client. Covering a wide range of law, from bankruptcy to consumer rights and wills, we’re excited to help this law firm take their offerings to the next level.
The professionals at Admiral Real Estate also sought our marketing firm services out. After discussing their current standings and future goals, we have begun to develop a plan to help transform them into the area’s leading real estate services. With almost twenty years in the field, they certainly know what they’re doing. With our help, they’ll soon have branding that reflects their expertise.
Another interesting client, Mandolin Brothers, has official started working with the MSCO team. For over 40 years now, they have become the go-to spot for all of your mandolin needs – from buying an instrument to learning about them, they’ve got you covered.
Keep checking back for more updates on these and future clients as well as our existing clients.Read More
Assisting with TV and radio advertising for one of our clients is exciting for all of us on the team here at MSCO. Our client, TF Andrew, a tri-state leader in luxury flooring options for over 30 years, is launching a major cable network television campaign. This campaign is running in conjunction with Carpet One retailers. They are offering huge discounts on popular brands with their enticing Don’t Do It Yourself sale. Check out the fun spot on our YouTube channel here.
Cablevision and Verizon FiOS customers in Westchester County should keep an eye out for the spot over the next few weeks. The commercial will air on USA, HGTV, Comedy Central, AMC, CNN and News 12, among other networks.
And if that isn’t big enough news for you, they’re also launching a new radio campaign this month. By utilizing both TV and radio advertising, they’re sure to see some major results in the upcoming weeks. MSCO will, of course, be there to help track and analyze all of the leads that come from all of our TV and radio advertising efforts.
This will be TF Andrew’s very first time working with 100.7 WHUD, the Hudson Valley’s leading radio station. We are all anxious to see how well TF performs on this station. This month’s commercials will be focusing on the Don’t Do It Yourself campaign, as seen in the commercial above. Next month, the focus will shift to a home improvement contest that we’re working on. We’ll keep you updated on the details for that as they develop. Head over to TF Andrew’s blog to listed to this month’s radio spot, and let us know what you think in the comments below!
We absolutely love seeing our clients succeed. It’s times like this, when we’re simultaneously working on both TV and radio advertising for one of our clients, that we know we’re making a difference to their business.
For more information on TF Andrew, click through to their website. Check back here for updates on all of our clients.Read More