Too simple a formula. Lots of companies “innovate”. Upwards of 75% of development budgets goes to products that never even get to market, and of those that do, the majority of those fail in the first year. It isn’t about innovation, or novelty — it’s about how you innovate.
Jobs real secret is a connection with the zeitgeist — he instinctively knows what his customers will want, and doesn’t compromise on key factors like “coolness” of the technology, design, integration, and how well it solves the problem. He doesn’t just create something new, he leads the culture, as Akio Morita seemed to do at Sony before him.
Steve is an innovator, no doubt. But much more, he is a disruptor of the status quo. And, a charismatic, consummate salesman.
September 30th, 2010 at
I agree with your statue assessment of Jobs, but the simplicity of his formula is what makes it so powerful. You have overlooked the “e” after the “I,” the former of which makes sure the innovation is executed in the marketplace.
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About Mark Stevens
CEO of MSCO, Mark Stevens, is a bestselling author and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.