UNCONVENTIONAL THINKING BLOG

When you visit Ground Zero, especially on 9\11, you need to separate the wheat from the chaff.

This week, I went to see The American, the new George Clooney film (which I liked a great deal) and I happened to sit in front of Bill and Hillary Clinton. They now live in the same town as I and given its quiet nature, quite familiar with celebrities on a daily basis, they simply went to the movies like regular folks (with 12 Secret Service agents in tow).

When I first started skiing, my primary goal was to make sure I didn’t fall. Well, not too often at least. And then I realized, that was the best way to assure that I would never become a good skier.

Every week for the past year, business people have come into my office at MSCO, their dreams strewn in pieces on the floor. Savaged by an economy that is far worse than the statistics alone can portray, they see their corporate revenues slashed in half. Their profits blown away. Their cash flow barely strong enough to keep the doors open.

Regardless of your political preference, there is something to be learned in discussing the “OBAMA Brand” and why it has experienced the greatest rise and fall of any brand story in history.