UNCONVENTIONAL THINKING BLOG

There was a fresh snow on the ground and a clarity in the moonlit December night. The holiday spirit was coming through the radio waves and sparkling off the shelves of the Greenvale Pharmacy when I first set eyes on her golden haired 17-year old perfection. I was in instant love but being of the same age, halfway through my first semester of college, I had no idea how to handle this thunderbolt.

I gave a speech the other night at a CBS event my company, MSCO, sponsored. The host introduced me with a grand recounting of my accomplishments to which the audience responded with enthusiastic cheers.

It was more than kind and respectful and it made me feel proud, to a point. I say “to a point,” because I know the dark side of my background you don’t find on Wikipedia.

A few months ago, I had the pleasure of talking extensively with a young Italian opera star, introduced to me by a dear friend — a former MSCO team member — who now lives abroad.

So when do you strike at an enemy? One who wants to destroy you, your family, your business, your career, your country? After they attack you or just in time to stop them from doing so?

This week, the US foiled an Iranian plot to murder diplomats in the U.S. What will we do in response? Don’t say “sanctions”– there’s no such thing as sanctions. Saddam knew that as did Hitler before him.

Marketing is the process of isolating an idea, process, person or product–placing a halo around it–and directing attention away from everything else. What you are selling takes center stage, alone in a throne, aglow in its magnificence.