UNCONVENTIONAL THINKING BLOG

More than anything else, marketers play with words. Invent them. Embellish them. String them together in luscious archipelagos that excite and tug at the mind, emotions and spur people to action.

Einstein fiddled with time in ways few of us can understand. But we don’t have to. The lesson I gleaned from him is that time bends and, if you are passionate about something — anything– time can never be a limitation. You simply ignore the clock, the need for sleep, the nonsense about a balanced life–and you shoot for your dream. Your invention. Your enterprise. Your film, your book, your life saving drug. If you are the master of time, they all dominate it.

My best friend’s son died last night. Everything is different now.
Everything is black. Everythng is hollow.

He was 31 but I recall him at 5, coming out of my pool, blond hair drying in the breeze. All of life ahead of him.

There was a fresh snow on the ground and a clarity in the moonlit December night. The holiday spirit was coming through the radio waves and sparkling off the shelves of the Greenvale Pharmacy when I first set eyes on her golden haired 17-year old perfection. I was in instant love but being of the same age, halfway through my first semester of college, I had no idea how to handle this thunderbolt.

I gave a speech the other night at a CBS event my company, MSCO, sponsored. The host introduced me with a grand recounting of my accomplishments to which the audience responded with enthusiastic cheers.

It was more than kind and respectful and it made me feel proud, to a point. I say “to a point,” because I know the dark side of my background you don’t find on Wikipedia.