On Wednesday, the US Capitol will be the the venue for the first time in history for a Broadway show. A Super Bowl. And an Oscar extravaganza all rolled into one Busby Berkeley dazzler.
This very special Chamber, this joint session of Congress, is generally reserved for States of the Union and declarations of war.
On this occasion, it will be reserved for an Act Of Marketing.
The American public is demanding a single page of paper, listing in plain English, the top five or so components of health care “reform” the President is campaigning for. This is the least the citizens of our noble democracy, the oldest enduring republic in the world, can ask for from our elected public servants.
Instead, producer-in-chief, resident marketing maestro David Axelrod, is planning a Grammy Awards show.
The President will enter the solemn chamber. Hail to the chief will play. The Supreme Court will be there as big name extras. The media will train its cameras on the leader of the free world. The Vice President and The Speaker will demand a dozen curtain calls.
The great orator will speak for an hour and say nothing. A joint session of Congress will never again reclaim its special and profound stature.
All we want is a single sheet of paper.
The United States of America:
2009. Leadership as marketing. Marketing as leadership.
God bless us.