CEO and found of MSCO, Mark Stevens’ voice has been featured countless publications over the years. This time, the December issue of Leadership Excellence Essentials has published one of Mark’s thought-provoking articles.
The published article, entitled Loners At Heart, is about how great leaders are often loners in disguise. Mark claims, “Even more than that, they prefer to be by themselves and ironically, it is this isolationist part of their personas that drive their ability to think, innovate and to inspire others.”
To read more about this and find out the two main epiphanies that Mark believes we can all draw from this, read his article here: http://www.hr.com/en/magazines/all_articles/loners-at-heart-great-leaders-are-often-loners-in-_ihpzesqu.html.
To see the full magazine and articles published from all of the other great influencers included in this month’s magazine, follow this link: http://www.hr.com/en/magazines/leadership_excellence_essentials/december_2015_leadership/.
For more of Mark’s articles and unique point-of-view, connect with him on LinkedIn.
Mark Stevens, CEO of our New York marketing and management firm, was recently interviewed by Tom Ensey of Raycom Media. The topic up for discussion was tonight’s Republican debate. Those of you that know Mark or follow his LinkedIn blog know that he is very opinionated about a lot of things. Donald Trump’s run for presidency is no exception.
Mark and Ensey had a great conversation about Mark’s view on the situation. When it comes to tonight’s Republican debate, Mark doesn’t think that Trump is going to blow everybody away like some people are expecting because of the short response time allotted to each candidate.
Mark believes that Trump absolutely wants to be president and has no ulterior motive, endgame or backup plan. “He thinks that it would be fun to be president,” Mark is quoted. “He thinks it would be a great capstone to a brilliant career, as John Kerry did, as Mitt Romney did. It would be fun to govern the first 100 days, and that’s all they ever think about. There’s a long list of things you can have fun doing with the raw power of the President of the United States. He wants Air Force One, he wants the White House.”
Trump is definitely a force to be reckoned with. He is, as Mark says, not a clown; he’s a serious contender who should be taken seriously. This is due, in part, to Trump’s marketing (which doesn’t suck, according to Mark Stevens, author of bestselling Your Marketing Sucks). He is one of the world’s best salesmen. Mark refers to him as “a natural whose marketing skills are innate, who does not contrive words, who acts and speaks spontaneously, who is not trying to model himself after Ronald Reagan, Jimmy Carter, or Bill Clinton. He has no ties at all to the political establishment.”
Mark thinks that Donald Trump is staying true to himself and doing what he’s always done. He’s running for president the same way that he sold his buildings. And Mark isn’t surprised that he’s leading the polls.
For more expert insights from Mark Stevens and the rest of Tom Ensey’s articles, click the links below.http://raycomgroup.worldnow.com/story/29709434/trumps-got-pizzazz-and-a-big-lead-but-opponents-are-biding-time Read More
Marketing advice from our CEO and founder, Mark Stevens, was recently featured in a blog post on PR Newswire. This blog details “How to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips,” including some powerful insights from our very own marketing advice expert.
“A thought leader is willing to look at the rules in any industry or field or conventional wisdom and say ‘This is no longer wisdom,’” says Mark Stevens, CEO of MSCO Media and author of Your Marketing Sucks. “If your ideation has led to change then you are a thought leader.”
The article goes on to discuss how Mark believes that both Bill Gates and Taylor Swift are thought leaders in their respective fields. At first glance, it may not seem as if the two have much in common, but once you think about it, you’ll realize that both Gates and Swift have struggled with the trials and tribulations of the tech and music industries, defied norms and changed their industries for the better.
Four other experts from all across the country are cited as they share their marketing advice regarding the importance of identifying your brand’s thought leaders. In addition to Mark’s conclusion that “thought leaders change the industry for the better,” the author also highlighted these additional tips: “Thought leaders don’t shy away from controversy,” “Thought leaders are sought out by others,” “Thought leaders rank well in search results,” and “Thought leaders look to the future.”
For more on these experts’ marketing advice, read the full blog post on PR Newswire.
To read more of Mark’s marketing insights, visit his personal blog on his LinkedIn page.