The Scoop @ MSCO

Books

Audio Book Giveaway

Have you read Mark’s best seller, Your Marketing Sucks? If not, you’re in luck! We’ve teamed up with Goodreads to set up an audio book giveaway. We’re offering 15 lucky entrants their very own copy of the the physical CD audio version of this best selling book.

Have you already read the book? You’re still in luck – audio books make great gifts, especially when they’re as informative and thought-provoking as this one! Click here to enter.

We know Mark Stevens as the CEO and Founder of MSCO, but he’s so much more than that. He’s a popular media commentator on a host of business matters including marketing, branding, management, and sales. He’s known for delivering business insights with blunt truths and unconventional wisdom.

Your Marketing Sucks is chock-full of practical ideas such as:

  • Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.

  • The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window.

  • Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.

  • Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.

  • Employ a swarming offense. Hit customers from every possible angle–print ads, sales displays, e-mails, infomercials.

  • Pick the low-hanging fruit. Cross-sell to clients and customers.

The contest runs from September 14th – September 28th 2015. Fifteen copies will be given away.  Open to U.S. only. Everyone who enters is eligible to win a copy of the Your Marketing Sucks audio book. To see more details and to enter the contest, click here: https://www.goodreads.com/giveaway/show/154313-your-marketing-sucks.

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OnPath Webinar Led by Mark Stevens

Yesterday, MSCO CEO Mark Stevens is leading a webinar discussion in a partnership with OnPath titled You’re Fired: 10 Reasons Why You Won’t Make Your Sales Numbers. As the author of books like Your Management Sucks and God is a Salesman, Mark makes the ideal speaker to help motivate sellers to achieve their full potential.

OnPath is an award-winning B2B lead generation company that understands the complexities of selling to businesses. Some of their clients include Google, Yellow Pages, IBM and American Express. They regularly host these web series and you can have a look at the webinar archive here.

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King Icahn Returns to Book Shelves

King Icahn CoverThe second of Mark’s books to be rereleased in the past few weeks, King Icahn: Biography of a Renegade Capitalist is now for sale once again on Amazon.

This is the first and only biography of Carl Icahn written with his cooperation, which was a difficult task in and of itself. In the process, however, Mark Stevens really became the number one authority on what makes Carl tick. The story of how the book came to be now prefaces the story of how the man came to be, so don’t miss King Icahn’s new forward.

After that, follow the meteoric rise of one of the wealthiest men in the history of the world, his wins, losses and motivations, all told from his own perspective. Having been out of print for over a decade, MSCO anticipates high demand for the tale of this game changing tycoon.

 

With Carl dominating the headlines recently, you should know a little something about the man behind the $20 billion empire.

Get your copy of King Icahn here.

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Your Marketing Sucks 10th Anniversary Edition Released

YMS_10thanniversarycoverBusinessweek bestseller and breakthrough hit for Mark Stevens Your Marketing Sucks has been updated and rereleased with new content. This 10th Anniversary Edition delves into the making of a viral brand, along with a short story on the reception of the book 10 years ago.

We can’t believe it’s been that long since YMS came out. But when you look back, it’s amazing how much has changed since then. Think about media ten years ago:

  • There was no Facebook or Twitter
  • The most popular mobile phone was the RAZR
  • Internet connections were still majority dial-up
  • Friends and Survivor were top rated TV shows
  • The iPod was a major new technology
  • An “app” ran on a computer
  • Every major metro area had a daily newspaper
  • “Tablet” was another word for a pill

Look at how far we’ve come! But much has stayed the same, which makes YMS 10 a relevant gut-punch to the flashy marketer not focused on results.

Get the latest version of YMS here.

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King Icahn Returns to Book Shelves

King Icahn CoverThe second of Mark’s books to be rereleased in the past few weeks, King Icahn: Biography of a Renegade Capitalist is now for sale once again on Amazon, both in paperback and for the first time on Kindle.

This is the first and only biography of Carl Icahn written with his cooperation, which was a difficult task in and of itself. In the process, however, Mark Stevens really became the number one authority on what makes Carl tick. The story of how the book came to be now prefaces the story of how the man came to be, so don’t miss King Icahn’s new forward.

After that, follow the meteoric rise of one of the wealthiest men in the history of the world, his wins, losses and motivations, all told from his own perspective. Having been out of print for over a decade, MSCO anticipates high demand for the tale of this game changing tycoon.

With Icahn all over the news, don’t you want to know the story about the man behind the name on the $20 billion empire?

Get your copy of King Icahn here. 

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