Businessweek bestseller and breakthrough hit for Mark Stevens Your Marketing Sucks has been updated and rereleased with new content. This 10th Anniversary Edition delves into the making of a viral brand, along with a short story on the reception of the book 10 years ago.
We can’t believe it’s been that long since YMS came out. But when you look back, it’s amazing how much has changed since then. Think about media ten years ago:
Look at how far we’ve come! But much has stayed the same, which makes YMS 10 a relevant gut-punch to the flashy marketer not focused on results.