The Scoop @ MSCO

Branding

New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

Read More

Bronx PR Success for Stevan Lynn

Earlier this week, we achieved a notable Bronx PR success for our client, Stevan Lynn of Deeds Driven Dads. Local station, News 12 featured a story on their television program and website. Links were also shared via News 12’s social media, on their Facebook and Twitter pages.

Click here to see the full video and read the article.

If you’re not familiar with this client, Stevan Lynn is the face behind Deeds Driven Dads. A  devoted father of two, has dedicated his life to helping Bronx fathers accomplish the greatest role in their lives – being a father. He works with fathers that want to be there for their son or daughter but don’t necessarily know what to do. He teaches them the value of being a good father and being financially stable.

Coach Lynn, as he’s known by most, assists New York fathers with job searching & job applying, housing situations, and child support. He also makes sure that fathers know how to prepare meals and understand the importance of staying fit. Stevan is willing to help with essentially anything a struggling father may need. Above everything else, he wants to make a difference in this world.

We have created Coach Lynn’s brand, Deeds Driven Dads and are helping him get his message out there through social media and public relations initiatives. 

Head to www.DeedsDrivenDads.com for more information on the brand and Coach Lynn’s mission.

This Bronx PR hit is yet another public relations success story for MSCO. Stay tuned for more!

Read More

Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

Read More

Local TV Advertising Begins For TF Andrew



After weeks of scripting, shooting and production, TF Andrew finally makes their TV advertising debut this week.  The above video production was shot in two parts and produced by director Stephen Kerstein, so an extra special thank you goes out to him for his work on the project.

(more…) Read More

TF Andrew Store in Westchester Public Relations Hit

A crowd gathers at the "bar" at TF Andrew's Westchester public relations event
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special  presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community. 

TF Andrew branded collateral next to Cottages & Gardens magazine
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens. 

TF Andrew founder Tom Fahey talking with Westchester public relations expert Cindi Cook
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week.

Read More