The Scoop @ MSCO


Mark Stevens IRC Global Conference

Last month, we told you that MSCO CEO, Mark Stevens, was invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners.

Mark presented at the IRC Global Annual Conference on October 1st, 2015. Mark’s presentation was about Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark kept the audience engaged with a few real-life examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee.

Even though this conference was not open to the public, we wanted to give you a glimpse at Mark’s presentation. See below for some images from the IRC Global Conference.

For more Mark, connect with him on LinkedIn!

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Guest Presentation for IRC in October

MSCO’s CEO and Founder, Mark Stevens, has been invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners. Mark will be presenting at the IRC Global Annual Conference on the afternoon of October 1st, 2015. The duration of the speaking engagement is planned to be 30 minutes including a question and answer section. For those of you who know Mark, this may prove to be a little difficult! Once he gets started on something that he’s passionate about, he could literally speak for hours without repeating himself.

The topic of this guest presentation is Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark will be discussing a few key points to help the audience understand what exactly a brand is and why the brand promise is the most important element of any brand.

Next, Mark will be taking the audience through a few examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee. With each brand, he will explain how we started and where they are today.

Finally, Mark will conclude with some specific information about the IRC brand. He will discuss important questions such as: Is it even a brand? How can IRC better serve its members through branding? He will, of course, answer these questions with his own insights and let the audience know how this can be accomplished.

Being invited to give a guest presentation is a huge honor, and we’re so proud of Mark. His accomplishments open so many doors for MSCO and allow us to grow as a company along with him.

More details about the event: This conference is not open to the public because it is an internal event for the members of IRC. It is the global conference organized for the IRC delegates coming from 45 different countries and 6 continents to share their know-how and best practices. It is also a networking event between delegates and the external guest speakers.

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New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

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Bronx PR Success for Stevan Lynn

Earlier this week, we achieved a notable Bronx PR success for our client, Stevan Lynn of Deeds Driven Dads. Local station, News 12 featured a story on their television program and website. Links were also shared via News 12’s social media, on their Facebook and Twitter pages.

Click here to see the full video and read the article.

If you’re not familiar with this client, Stevan Lynn is the face behind Deeds Driven Dads. A  devoted father of two, has dedicated his life to helping Bronx fathers accomplish the greatest role in their lives – being a father. He works with fathers that want to be there for their son or daughter but don’t necessarily know what to do. He teaches them the value of being a good father and being financially stable.

Coach Lynn, as he’s known by most, assists New York fathers with job searching & job applying, housing situations, and child support. He also makes sure that fathers know how to prepare meals and understand the importance of staying fit. Stevan is willing to help with essentially anything a struggling father may need. Above everything else, he wants to make a difference in this world.

We have created Coach Lynn’s brand, Deeds Driven Dads and are helping him get his message out there through social media and public relations initiatives. 

Head to for more information on the brand and Coach Lynn’s mission.

This Bronx PR hit is yet another public relations success story for MSCO. Stay tuned for more!

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Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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