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Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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Local TV Advertising Begins For TF Andrew



After weeks of scripting, shooting and production, TF Andrew finally makes their TV advertising debut this week.  The above video production was shot in two parts and produced by director Stephen Kerstein, so an extra special thank you goes out to him for his work on the project.

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TF Andrew Store in Westchester Public Relations Hit

A crowd gathers at the "bar" at TF Andrew's Westchester public relations event
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special  presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community. 

TF Andrew branded collateral next to Cottages & Gardens magazine
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens. 

TF Andrew founder Tom Fahey talking with Westchester public relations expert Cindi Cook
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week.

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Controversial Post Has Mark on Top of Social Media Landscape

The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.

Mark brought this unconventional wisdom to LinkedIn yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area. 

Update: The post has now rocketed over 750,000 views on its way over a million. Read More

Video Production Begins for TF Andrew Cable Spot

TF Andrew Commercial Extras
Westchester’s premier flooring center TF Andrew has enlisted MSCO to script, produce and air its first TV commercial. We shot the first half of that commercial yesterday on location in Greenwich, CT. Special thanks to Nick and Amy for allowing us to use their house for the video production.

TF Andrew TV Commercial
This Westchester video production is just the next step in our marketing strategy for TF Andrew which includes, a new high-end branding, TV, print, internet marketing, PPC advertising and direct mail. We’re pulling out all the stops promoting their new store in Elmsford and helping them transition their New Rochelle location into the upscale showroom experience currently offered at their flagship. We’ll also be opening an outlet center for deals on designer name floors sometime in the coming months.

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With 10 actors, including extras (and a cameo by yours truly as the flower guy), it was one of MSCO’s most involving commercial scripts of late. Not a problem for director and producer Stephen Kerstein who managed the actors magnificently and got some great footage during the 8 hour video production for the :30 second commercial. If you live in Westchester, look for the spot on networks like Bravo, Food Network, HGTV, News 12 and more. And look for more coming from TF Andrew in the coming weeks and months, including a big grand opening gala Thursday October 16th at their Elmsford showroom.

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