Earlier this week, we achieved a notable Bronx PR success for our client, Stevan Lynn of Deeds Driven Dads. Local station, News 12 featured a story on their television program and website. Links were also shared via News 12’s social media, on their Facebook and Twitter pages.
Click here to see the full video and read the article.
If you’re not familiar with this client, Stevan Lynn is the face behind Deeds Driven Dads. A devoted father of two, has dedicated his life to helping Bronx fathers accomplish the greatest role in their lives – being a father. He works with fathers that want to be there for their son or daughter but don’t necessarily know what to do. He teaches them the value of being a good father and being financially stable.
Coach Lynn, as he’s known by most, assists New York fathers with job searching & job applying, housing situations, and child support. He also makes sure that fathers know how to prepare meals and understand the importance of staying fit. Stevan is willing to help with essentially anything a struggling father may need. Above everything else, he wants to make a difference in this world.
We have created Coach Lynn’s brand, Deeds Driven Dads and are helping him get his message out there through social media and public relations initiatives.
Head to www.DeedsDrivenDads.com for more information on the brand and Coach Lynn’s mission.
This Bronx PR hit is yet another public relations success story for MSCO. Stay tuned for more!Read More
Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!
The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!
Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!
Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.
To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning for a tween focused trade show that we’ll be attending in January.
Keep an eye out for more product development news because there’s a lot more to come!
You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!