Local TV Advertising Begins For TF Andrew
After weeks of scripting, shooting and production, TF Andrew finally makes their TV advertising debut this week. The above video production was shot in two parts and produced by director Stephen Kerstein, so an extra special thank you goes out to him for his work on the project. (more…) Read More
TF Andrew Store in Westchester Public Relations Hit
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community.
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens
magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens.
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week. Read More
Controversial Post Has Mark on Top of Social Media Landscape
The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.
Mark brought this unconventional wisdom to LinkedIn
yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area.
Update: The post has now rocketed over 750,000 views on its way over a million. Read More
Video Production Begins for TF Andrew Cable Spot
Westchester’s premier flooring center TF Andrew has enlisted MSCO to script, produce and air its first TV commercial. We shot the first half of that commercial yesterday on location in Greenwich, CT. Special thanks to Nick and Amy for allowing us to use their house for the video production.
This Westchester video production is just the next step in our marketing strategy for TF Andrew which includes, a new high-end branding, TV, print, internet marketing, PPC advertising and direct mail. We’re pulling out all the stops promoting their new store in Elmsford and helping them transition their New Rochelle location into the upscale showroom experience currently offered at their flagship. We’ll also be opening an outlet center for deals on designer name floors sometime in the coming months.
With 10 actors, including extras (and a cameo by yours truly as the flower guy), it was one of MSCO’s most involving commercial scripts of late. Not a problem for director and producer Stephen Kerstein who managed the actors magnificently and got some great footage during the 8 hour video production for the :30 second commercial. If you live in Westchester, look for the spot on networks like Bravo, Food Network, HGTV, News 12 and more. And look for more coming from TF Andrew in the coming weeks and months, including a big grand opening gala Thursday October 16th at their Elmsford showroom. Read More
Bestie Bag Now Working with MSCO
MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.
After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.
From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.